Squarespace + Wix Web Design & SEO Reset
It’s Time for Your Website to Work as Hard as You Do and Look the Part.
Five focused days to transform your Squarespace or Wix website through thoughtful design, SEO and strategy, so it can get found, build trust and turn more of the right visitors into clients.
BETTER DESIGN
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clearer messaging
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SMARTER SEO
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stronger strategy
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BETTER DESIGN ✦ clearer messaging ✦ SMARTER SEO ✦ stronger strategy ✦
maybe you’ve been thinking…
“I Know My Website Could Be Better.”
The website you built a few years ago may have been exactly what you needed at the time.
But your business isn't the same anymore. You've worked with more clients. Your services have evolved. Your work has gotten better. You understand what makes you different.
You know who you want to work with, and maybe you're ready to raise your rates, grow a particular offer, or become known for something more specific.
But somewhere along the way, your website stopped keeping up.
And now there’s a gap between the business you’ve built and the business someone experiences when they land there.
so much more than a visual refresh
MAYBE IT LOOKS SOMETHING LIKE ...
➛ You're getting ready to launch, but your DIY website still feels a little... DIY.
➛ Your website looks pretty good, but almost nobody is finding it through Google.
➛ People visit, but you're not getting nearly as many inquiries as you'd expect.
➛ Your services make perfect sense to you, but you're not convinced they make sense to someone landing there for the first time.
➛ You're constantly explaining things in emails or DMs that your website should probably be explaining for you.
➛ Or you've been avoiding sending people the link because it just doesn't feel like you anymore.
You don't need to know exactly what's wrong. That's my job.
“I wish I would have hired Kaylee sooner.
I would highly recommend her to anyone!”
— Lisa, Light at the End of the Clutter
I Don’t Separate the Pretty From the Practical.
A LITTLE BIT CREATIVE. A LITTLE BIT NERDY.
Of course I want you to love how your website looks.
The colours, typography, images and little details matter because they're part of how people experience your business.
But I'm just as interested in what's happening underneath it all.
Can people find you? Is it immediately clear what you offer? Does your messaging make sense? Are visitors naturally moving toward an inquiry? Does the mobile version actually work? Is Google getting the right information?
Good website design considers all of it. So your Reset does too.
GET FOUND
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GET TRUSTED
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GET CHOSEN
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GET FOUND ✦ GET TRUSTED ✦ GET CHOSEN ✦
Five focused days. One seriously strategic reset.
The Website Reset for Squarespace & Wix
Your website doesn't need another list of things you should probably fix someday.
It needs someone to look at the whole picture.
Over five focused days, I'll dig into your website from both sides, how it looks + feels and how it works for your business—then make the changes directly inside your site.
Depending on what your website needs, that might mean refining your design, reorganizing pages, clarifying your messaging, improving your mobile experience, strengthening your SEO, creating clearer paths to your services, or a little bit of everything.
You don't get an audit and a giant homework list. I figure out what needs attention AND take care of it for you.
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Getting Found
Stronger SEO foundations around the services + searches that matter to your business.Making Sense
Clearer messaging + structure so people quickly understand what you do.Looking the Part
A more polished, cohesive design that feels intentional across desktop + mobile.Building Trust
A website experience that better communicates the quality behind your business.Guiding People
Clearer paths through your services + toward the right next step.Doing More for You
More questions answered, more explaining handled + less pressure on you to constantly fill in the gaps. -
✶ Strategic onboarding
We'll begin with your business, ideal clients, offers, goals + where you want to grow so every decision we make has a reason behind it.
✶ Website + client journey strategy
I'll look at how visitors currently move through your website, where they may be getting lost, and how we can create clearer pathways from discovery to inquiry.
✶ In-depth SEO + search intent research
Rather than simply adding keywords to pages, I'll research what your ideal clients are actually searching for and align your website around the services and opportunities you want to grow.
✶ Premium on-page + technical SEO implementation
Including keyword mapping, page titles + descriptions, heading structure, image optimization + alt text, internal linking, and key technical foundations.
✶ Strategic refinement of up to 5 core pages
We'll strengthen the structure, layout, navigation, page flow + calls to action across the pages doing the most important work in your client journey.
✶ Conversion-focused messaging refinements
I'll help make what you do, who it's for, why it matters + what someone should do next easier to understand.
✶ Design refinements
We'll elevate what's already working and create a more polished, cohesive visual experience—without redesigning things simply for the sake of redesigning them.
✶ Mobile optimization
Because your website needs to work just as intentionally from someone's phone as it does from their laptop.
✶ Personalized next-step recommendations
You'll know what I recommend prioritizing next for continued visibility, website growth + opportunities beyond your Reset.
✶ 7 days of post-project email support
So you have space to ask questions once you've had time to experience your newly Reset website.
Have a larger or more content-rich website? Additional pages and custom project scopes are available.
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5 focused business days
Monday–Friday
Two structured feedback points
Final revisions + handoff Friday -
$1,960 CAD
4 payments of $490
Limited Reset spots each month
“Kaylee took what I had and exploded it into the most beautiful project and something that I’m so very proud of.”
— Malinda, Morning Glory & Grace
What Can Happen When Your Website Starts Working With You.
Morning Glory & Grace
From DIY to Distinctly Hers
A thoughtful Wix redesign that built on an existing brand while strengthening structure, search foundations and the overall client experience.
“Kaylee took what I had and exploded it into the most beautiful project and something that I’m so very proud of.”
— Malinda, Morning Glory & Grace
Quora Strings
10× More Bookings
2,400% increase in Google clicks · 30+ page-one keywords · bookings increased tenfold within 60 days.
“Kaylee is beyond fantastic and truly one of the best professionals we’ve ever had the pleasure to work with.”
— Alina & Geison, Quora Strings
Ridge Marketing
Top 5 on Google
Clearer positioning + strategic SEO helped priority searches reach the top five Google results within 30 days.
“Working with Kaylee was a clear, communicative dream…”
— Kyla, Ridge Marketing
YOUR WEBSITE, ONLY WAY BETTER
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YOUR WEBSITE, ONLY WAY BETTER
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YOUR WEBSITE, ONLY WAY BETTER ✦ YOUR WEBSITE, ONLY WAY BETTER ✦
Five Days. No Endless Website Project.
“The entire process was smooth, easy, and extremely professional.”
— Alina, Quora Strings
“Working with Kaylee was a clear, communicative dream.”
— Kyla, Ridge Marketing & Strategy
Website Reset or Design Day?
Not sure which kind of support you need?
Choose a Design Day if:
You already have a clear list of website updates and simply need an experienced designer to help you get them done.
Choose a Website Reset if:
Your website isn't pulling its weight and you want me to look at the bigger picture—SEO, strategy, messaging, structure, client journey + design—to identify what's getting in the way and implement the changes for you.
Design Day = “I know what I need help with.”
Website Reset = “I know this could be working better. Help me figure out why.”
FAQs
Have more questions? Let’s connect!
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The Website Reset is designed for established service businesses that already have a Squarespace or Wix website with a solid foundation, but know it could be working harder.
Maybe your business has evolved. Maybe your website isn’t attracting enough of the right people. Maybe visitors are finding you but aren’t taking the next step. Or maybe the strategy, messaging, SEO, and design simply need to catch up with the quality of the business behind them.
If the foundation is there, we can often accomplish a lot without starting over.
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While every business is different, most clients experience:
• clearer communication of their services
• improved confidence sharing their website
• stronger alignment between their brand and online presence
• increased visibility on Google for relevant searches
• more consistent inquiries over timeThe Reset creates the conditions for sustainable growth by improving both clarity and discoverability.
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Yes. I carefully work within your existing site to maintain valuable content and URLs wherever possible, while improving structure and clarity to support long-term SEO performance.
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The Reset includes comprehensive on-page SEO improvements that help search engines better understand your content and relevance.
While SEO results vary depending on competition and industry, these updates significantly improve your foundation for long-term visibility.
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Yes. Your website will remain fully editable within Squarespace or Wix.
You will also receive guidance to help you feel comfortable maintaining and updating your site moving forward.
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No. The onboarding process is designed to help clarify what is needed.
Many clients come into the Reset feeling unsure about their messaging or structure, and that is completely okay.
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You’ll complete a thoughtful intake questionnaire and provide access to your Squarespace site. I guide the process so it remains clear, manageable, and busy-entrepreneur friendly.
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Absolutely. Your site will be built with clarity and ease in mind. I’ll provide guidance so you feel confident making small updates and ongoing support is always an option if you want it.
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Yes. The Reset refines how your brand is applied across your website, helping everything feel more cohesive and aligned.
If deeper brand development is needed, that can also be discussed.
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The Reset improves and realigns an existing Squarepace or Wix website that already has a foundation in place.
Custom websites are typically best suited for businesses starting from scratch or needing a fully new structure.
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If your existing website contains useful content and direction, a Reset is often the most efficient next step.
If a new build would better support your goals, guidance will be provided.
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Many clients notice an immediate improvement in clarity and confidence after launch.
SEO results typically build gradually as search engines process updates and new content is added.
FREE WEBSITE GUIDE
Could Your Website Be Doing More?
Discover what's holding your website back and where to focus first to better support the business you've built.
You Don’t Need to Know What Your Website Needs. That’s My Job.
Tell me a little about your business, your website and what you wish was working better.
I'll personally review your website and let you know whether the Website Reset feels like the right fit. You can expect to hear from me within 1–2 business days.
