meet your designer
Hi, I'm Kaylee.
Your Web Designer & SEO Strategist
I help women building service-based businesses create beautiful, thoughtful websites that get found, build trust and make it easier for the right clients to choose them.
I'm equal parts creative and strategic, and I believe you deserve a website that feels like you and works for your business.
ABOUT
CLEAR
✦
thoughtful
✦
DISTINCT
✦
intentional
✦
IMPACTFUL
✦
human
✦
CLEAR ✦ thoughtful ✦ DISTINCT ✦ intentional ✦ IMPACTFUL ✦ human ✦
a little bit creative, a little bit nerdy
I Love Beautiful Design.
I Love It Even More When It Works.
Give me a beautiful colour palette, thoughtful typography and a perfectly placed little detail, and I'm a happy girl.
But I'm just as interested in what happens when someone actually uses your website. Can they find you? Do they understand what you offer? Does everything feel easy to navigate? Do they know how to take the next step?
That's why I bring design, SEO + strategy together in everything I do.
I want you to love how your website looks and feel confident about what it's doing for your business.
CLEAR
✦
thoughtful
✦
DISTINCT
✦
intentional
✦
IMPACTFUL
✦
human
✦
CLEAR ✦ thoughtful ✦ DISTINCT ✦ intentional ✦ IMPACTFUL ✦ human ✦
the story behind Endeavor…
Turns Out, I've Always Been a Little Obsessed With Good Design.
I've always loved thoughtfully designed spaces. Beautiful homes, walkable neighbourhoods, quiet coffee shops—places where someone has clearly considered how people will feel and move through them.
I originally studied community design and development with plans to become an architect. My career took me in another direction, though, and I spent seven years working with research, data, systems + processes, figuring out how to make complicated things clearer and easier for people to use.
Eventually, I found my way back to creative work through website design, and everything clicked.
A website is a space, too.
People arrive with questions. They look for direction. They form impressions. They decide whether to stay, explore, trust, and eventually take the next step.
Today, I bring those worlds together through Endeavor Design Studio—combining strategy, visual design, SEO, messaging, and user experience to create websites that aren't simply beautiful, but thoughtfully built around the businesses and people they need to serve.
the website reset
*
the website reset *
my signature offer
Your Website, Only Way Better.
My favourite projects are the ones where someone comes to me with a website and says, “I know this could be better. I'm just not sure what it needs.”
That's exactly why I created the Website Reset.
Over five focused days, I look at the whole picture—design, messaging, SEO + how people move through your website—then make the improvements directly inside your site.
No giant homework list. No figuring it all out yourself. Just thoughtful, hands-on help making your website look better + work harder for your business.
the website reset
*
the website reset *
A Little Experience Goes a Long Way.
Thoughtful design, backed by the experience to make the whole process feel easier.
Thoughtful design backed by strategy and experience.
10+ years experience
designing Squarespace & Wix websites
Squarespace Gold Designer
with 20+ custom sites built
Wix Design Partner
with 15+ custom sites built
Clear, guided process
you’re never left guessing
SEO-informed design
for Stronger long-term growth
One point of contact
from start to launch
And When I'm Not Designing...
You’ll probably find me…
Walking the Bow River with my two pups.
Enjoying a slow morning with coffee and a candle lit.
Exploring a new community, town, or park with a coffee nearby…
GET FOUND
✦
GET TRUSTED
✦
GET CHOSEN
✦
GET FOUND ✦ GET TRUSTED ✦ GET CHOSEN ✦
Ready when you are!
Let's Make Your Website Something You're Really Proud Of.
Whether you've just built your first website or you've had one for years, I'd love to hear what you're working on and what you wish your website could be doing better.
FREE WEBSITE GUIDE
Your website should grow with your business.
Discover what's holding your website back and where to focus first to better support the business you've built.