Supporting Small Business Growth Since 2016
Squarespace SEO & strategic web design for service-based businesses to Grow
get found. get booked. grow with ease.
If your website isn’t bringing in consistent, aligned inquiries, it’s not doing its job. I help service providers build sites that show up on Google, speak clearly to the right people, and convert visitors into clients, without needing constant marketing to make it work.
For service providers who’ve outgrown DIY
Does this sound like you?
✶ Your website looks fine… but inquiries feel inconsistent
✶ You’ve tried SEO tips and still aren’t showing up locally on Google
✶ You’re tired of charging less than you’re worth
✶ You’re ready for consistent inquiries and bookings through your website
You don’t need more DIY. You need a strategic foundation that’s optimized for visibility, clear in its messaging, and designed to grow with you.
That’s exactly how I help.
build a website that works while you log off
Clients come to me because their business has grown, but their website hasn’t kept up. They don’t need more DIY fixes. They need a strategic foundation that supports organic visibility, aligned inquiries, and consistent bookings.
That’s where my two core services come in:
SEO-Driven Website Reset
For service providers who’ve outgrown their first site and are ready to be found
Your business has grown, your website should reflect that. This package includes a full SEO strategy, elevated messaging, and a refined Squarespace redesign that improves site speed, visitor experience, and conversions.
Perfect if: your website feels outdated, unclear, or disconnected from the level of work you’re now doing.
SEO Intensive
For websites that look good but aren’t showing up
If you’re happy with your design but not your results, this is for you. The SEO Intensive is a complete optimization of your Squarespace site, from keyword research to backend cleanup, so you show up in local search and attract aligned leads.
Perfect if: your website looks great but isn’t getting found by the right people.
Welcome, I’m Kaylee
I help intentional small business owners build websites that support their business goals and their real lives.
Before starting my studio, I spent nearly a decade working in city systems and operations: designing processes, improving workflows, and helping organizations run more smoothly.
Today, that experience shows up in everything I do: thoughtful structure, clear strategy, and websites that feel calm instead of complicated.
But Endeavor was born from something deeper than systems alone. I built Endeavor because I wanted a business that left room for travel, slow mornings, and meaningful work, and now I help others do the same.
I believe your website should reflect the quality of your work, attract clients who feel aligned, and give you back time to breathe.
If you care deeply about what you’re building, and want a business that supports your life, not consumes it, you’re in the right place.
“Well… Our first impression is: WOW!!!”
“This is exactly how we envisioned the pages. It’s the perfect combination between classy elegance and the modern luxe that represents Quora. WOW…for real we are soooo grateful to be working with you! THANKS!!!”
— Alina Z. & Geison H. | Quora Strings
Featured Projects
quora strings | website reset + SEO
A complete WordPress to Squarespace migration, redesign, and premium SEO for a world-renowned violin duo.
filmed by silas weddings
A bold reimagining of a timeless brand.
Featured Projects
“Kaylee was able to bring our design dreams to life!”
“She was a super attentive designer who was collaborative and quick to respond to questions and ideas. Kaylee was there for us every step of the way. We love our new website, and the investment was absolutely worth it."
— Brit M. | Filmed by Silas Weddings
One Coffee (or Glass of Wine!), one step at a time.
What Working Together Looks Like
01. Connect
clarity before anything else
We start with a connection call to talk through your business, goals, and current website. You’ll share what’s working, what feels stuck, and where you’d love support. I’ll bring strategy, structure, and an outside perspective.
02. Plan & Align
strategy meets intention
Next, we map out your website with purpose. This includes messaging, structure, and SEO direction, making sure your site reflects where your business is now, not where it started. We’ll align your brand, goals, and user experience so everything feels cohesive and intentional.
03. Design, Strategize & Build
I Bring it all to life
I design your website, implement SEO, refine flow and calls to action, and build a calm, intuitive experience for your visitors, while you stay focused on your business (and real life). This is where clarity turns into something tangible.
04. Launch & Celebrate
your website, ready to support your growth
Once everything is polished and approved, we launch. You’ll walk away with a strategic website that feels aligned, organized, and ready to support steady growth, plus guidance on how to move forward with confidence.
This is where we celebrate!
You’ve put real work into your business. Your website should reflect that.
If your site feels outdated, unclear, or disconnected from where you are now, it’s probably not doing your business justice.
Together, we’ll create a website that:
✶ Clearly communicates what you offer
✶ Attracts aligned clients through SEO
✶ Feels like a natural extension of your brand
✶ Supports sustainable, steady growth
SOLUTIONS FOR INTENTIONAL SMALL BUSINESS OWNERS TIRED OF CONSTANTLY SHOWING UP ONLINE
A collection of impactful resources for small businesses owners seeking real, lasting business growth.
free resources
Websites with both form and function, blending thoughtful design with business-smart strategy and simple, honest SEO.
explore services
on the blog
Ready for a website that supports your business and your life beyond the screen?
One that gets found, attracts aligned clients, and doesn’t require constant attention? I’d love to help.