Design your business around your life.
Strategic Squarespace web design and SEO for service-based small businesses ready for consistent inquiries and sustainable growth
I help you clarify your message, structure your website, and implement SEO so your business attracts and books the right clients without relying on constant posting or manual outreach.
The problem most websites actually have…
Many small business owners come to me thinking they need a prettier design, more social media, or a full rebrand.
Most websites are simply trying to represent too many versions of a business at once. Your services have evolved, your experience has grown, and your ideal client has become clearer, but your website still reflects an earlier stage of your business.
people land on your site and Quietly hesitate.
They scroll, read a bit, and leave because they are not completely sure they are in the right place.
At the same time, you may also not be appearing in search results for the work you actually want more of.
✶ Clarity and SEO have to work together.
✶ Without clarity, traffic does not convert.
✶ Without SEO, even a strong website stays hidden.
When that happens…
How I approach it
Before design or optimization, we step back and understand the business itself.
✶ We clarify who you serve best and what makes your work valuable to them.
✶ We organize your services so they make quick sense to a first-time visitor.
✶ We refine your messaging so your expertise feels obvious instead of explained.
✶ Then we implement SEO so the right people can actually find you.
Your website becomes the place where the right people recognize they’ve found the right person.
Ways we can work together
Cients come to me after they have already invested in their business and are ready for their website to finally support it. As a Squarespace Gold Designer & SEO Expert, I’m here to help you build a strategic foundation that supports organic visibility, aligned inquiries, and consistent bookings.
Website Redesign + SEO
A full strategic rebuild
This is for businesses that have outgrown their current website and want it to finally reflect the level they operate at today.
We clarify positioning, restructure your pages, edit messaging, and redesign your Squarespace site. Alongside the design, I implement a full SEO strategy including keyword research, page optimization, metadata, technical cleanup, and search structure.
You leave with a website that both communicates clearly and gets found consistently.
Best for: Businesses with outdated messaging, inconsistent inquiries, or a site that no longer represents their work.
SEO Intensive
Optimization without a full redesign
This is for businesses that feel confident in their brand and design but are not showing up in search results.
I deeply optimize your existing site so Google understands what you do and who you serve. This includes keyword mapping, page refinement, metadata updates, technical improvements, and search structure adjustments.
The goal is not more traffic, but better traffic from people already looking for your services.
Best for: Businesses that look polished but remain difficult to find online.
Welcome, I’m Kaylee
Before starting Endeavor, I spent nearly a decade working in municipal systems and operations, improving processes and helping organizations run more smoothly.
Today I apply that same thinking to small businesses. I look at how clients move through your website, where confusion happens, and what information people need in order to feel confident choosing you.
Then we build a site and SEO strategy that supports that experience.
I built this studio because I wanted a business that left room for travel, slow mornings, and meaningful work. I now help other business owners create something that supports their lives instead of constantly demanding their attention.
“Kaylee was able to bring our design & business dreams to life!”
“She was a super attentive designer who was collaborative and quick to respond to questions and ideas. Kaylee was there for us every step of the way. We love our new website, and the investment was absolutely worth it."
— Brit M. | Filmed by Silas Weddings
Recent Work
These projects started with clarity and were followed by intentional implementation.
filmed by silas weddings | custom Design + SEO
Refined service structure and messaging paired with SEO to attract aligned wedding clients.
quora strings | website reset + SEO
Website migration, messaging alignment, and search optimization to support global discoverability.
What Working Together Looks Like
We begin with a conversation about your business today, not just your website.
From there we simplify and organize your services so they are easy to understand. We refine messaging so your value is clear, and then I design and optimize the site to support both visitors and search engines.
By the time we launch, your website does not just look better. It feels easier to use, easier to explain, and easier to trust.
The result
You end up with a website that
✶ Communicates your work quickly
✶ Attracts people already looking for your services
✶ Filters out poor-fit inquiries
✶ Supports steady growth without constant posting
“Well… Our first impression is: WOW!!!”
“This is exactly how we envisioned the pages. It’s the perfect combination between classy elegance and the modern luxe that represents Quora. WOW…for real we are soooo grateful to be working with you! THANKS!!!”
— Alina Z. & Geison H. | Quora Strings
More from The Studio
If your business has grown but your website has not caught up…
it may be time to realign both clarity and search visibility.
If you are ready for your website to actively support your business instead of waiting on it, we should talk.