strategy & design studio | based in calgary
Squarespace Website Design & SEO Strategy to Be Found & Chosen.
BE FOUND / BUILD TRUST / BOOK MORE
the studio
Strategic Squarespace design, Redesign, Copy, and SEO for Small Businesses Ready to be found, trusted, & consistently booked.
Let’s Work Together
it’s time you were found, seen & chosen for the exceptional work you do
01
Website + Brand Design
For business owners ready to step into their next chapter with clarity and confidence. Together, we’ll create a website and brand that feel like you, while guiding the right clients toward working with you.
03
Search Engine Optimization (SEO)
Smart, human-centered SEO that helps your website get found by people already searching for what you offer. So inquiries feel steadier and marketing feels lighter.
Website Reset + SEO
For when your business has grown, but your website hasn’t. We’ll realign your site with where you are now, creating a clearer experience that supports bookings, visibility, and long-term growth.
02
Design + Strategy Day
A focused Squarespace design and strategy intensive for business owners who need lasting clarity and execution, ASAP. Half day and full day options available.
04
Welcome, I’m Kaylee
Squarespace Designer & SEO Partner
Hello!I work with founders who care about what they’re building and want their online presence to reflect the level they’ve grown into. Around here, beauty and strategy work together quietly in the background, so your website feels like support and actually works alongside you to grow your business.
My Approach
Before design or optimization, I step back and look at the business itself.
✶ We clarify who you serve best and what makes your work valuable to them.
✶ We organize your services so they make quick sense to a first-time visitor.
✶ We refine your messaging so your expertise feels obvious instead of explained.
✶ Then we implement SEO so the right people can actually find you.
Your website becomes the place where the right people recognize they’ve found the right person.
Recent Work
These projects started with clarity and were followed by intentional implementation.
website reset + seo | ridge marketing
Elevated brand positioning and top-5 local SEO rankings for a Manitoba fractional marketing expert competing against larger firms.
wordpress to squarespace migration | quora strings
Website migration, messaging alignment, and search optimization to support global discoverability.
custom web & brand design + seo | filmed by silas
Refined service structure and messaging paired with SEO to attract aligned wedding clients.
“Kaylee was able to bring our design & business dreams to life!”
“She was a super attentive designer who was collaborative and quick to respond to questions and ideas. Kaylee was there for us every step of the way. We love our new website, and the investment was absolutely worth it."
— Brit M. | Filmed by Silas Weddings
“Well… Our first impression is: WOW!!!”
“This is exactly how we envisioned the pages. It’s the perfect combination between classy elegance and the modern luxe that represents Quora. WOW…for real we are soooo grateful to be working with you! THANKS!!!”
— Alina Z. & Geison H. | Quora Strings
What Working Together Looks Like
We begin with a conversation about your business today, not just your website.
From there we simplify and organize your services so they are easy to understand. We refine messaging so your value is clear, and then I design and optimize the site to support both visitors and search engines.
By the time we launch, your website does not just look better. It feels easier to use, easier to explain, and easier to trust.
The result:
You end up with a website that:
✶ Communicates your work quickly
✶ Attracts people already looking for your services
✶ Filters out poor-fit inquiries
✶ Supports steady growth without constant posting
✶ Gives you back valuable time to do… anything else
While You’re Here…
Ready for a website that supports your business and your life beyond the screen?
One that gets found, attracts aligned clients, and doesn’t require constant attention? I’d love to help.