Web Design & SEO for Small Businesses Ready to Be Found, Seen and Chosen
For business owners ready to stop chasing visibility and start being clearly understood, organically found, and consistently booked.
The problem most websites actually have…
Many small business owners come to me thinking they need a prettier design, more social media, or a full rebrand.
Most websites are simply trying to represent too many versions of a business at once. Your services have evolved, your experience has grown, and your ideal client has become clearer, but your website still reflects an earlier stage of your business.
people land on your site and Quietly hesitate.
They scroll, read a bit, and leave because they are not completely sure they are in the right place.
At the same time, you may also not be appearing in search results for the work you actually want more of.
✶ Clarity and SEO have to work together.
✶ Without clarity, traffic does not convert.
✶ Without SEO, even a strong website stays hidden.
When that happens…
How I approach it
Before design or optimization, we step back and understand the business itself.
✶ We clarify who you serve best and what makes your work valuable to them.
✶ We organize your services so they make quick sense to a first-time visitor.
✶ We refine your messaging so your expertise feels obvious instead of explained.
✶ Then we implement SEO so the right people can actually find you.
Your website becomes the place where the right people recognize they’ve found the right person.
Choose Your Path
Most of my clients have already done the work. They’ve built the brand, refined the offer, and grown their business. Now they’re ready for a website that actually supports that growth.
As a Squarespace Gold Designer and SEO expert, I create strategic foundations that lead to better visibility, aligned inquiries, and consistent bookings.
Website Redesign + SEO
A full strategic rebuild for businesses that have outgrown their current site.
We clarify your positioning, restructure your pages, redesign your Squarespace site, and implement a comprehensive SEO strategy, so your website communicates clearly and gets found consistently.
Best for: Businesses with outdated messaging, inconsistent inquiries, or a site that no longer reflects their level.
SEO Intensive
Optimization without a full redesign.
A focused SEO upgrade — no full rebuild required.
For businesses that love their design but aren’t showing up in search results. I refine your existing site with strategic keyword mapping, on-page optimization, and technical improvements, so the right clients can actually find you.
Best for: Polished brands that feel invisible online.
Hey, I’m Kaylee! Founder of Endeavor
I design thoughtful, strategic Squarespace websites for small businesses that are ready to be Found and Booked
Before starting Endeavor, I spent nearly ten years improving systems and operations — learning how to spot friction, simplify complexity, and build structures that actually work. That lens now shapes how I approach design.
Because a beautiful website is essential, but it’s not the whole story.
On top of design, it needs clarity, structure, and strategy to guide your visitors naturally from curiosity to confidence.
Maybe your site looks polished, but inquiries are inconsistent. Maybe traffic is low. Maybe you’re constantly explaining what you do.
I combine intentional design with strategic SEO to create websites that feel cohesive, communicate clearly, and get found by the people already searching for you.
I built this studio to create work that allows for freedom and depth and I love helping other founders build businesses supported by websites that truly pull their weight.
“Kaylee was able to bring our design & business dreams to life!”
“She was a super attentive designer who was collaborative and quick to respond to questions and ideas. Kaylee was there for us every step of the way. We love our new website, and the investment was absolutely worth it."
— Brit M. | Filmed by Silas Weddings
Recent Work
These projects started with clarity and were followed by intentional implementation.
filmed by silas weddings | custom Design + SEO
Refined service structure and messaging paired with SEO to attract aligned wedding clients.
quora strings | website reset + SEO
Website migration, messaging alignment, and search optimization to support global discoverability.
What Working Together Looks Like
We begin with a conversation about your business today, not just your website.
From there we simplify and organize your services so they are easy to understand. We refine messaging so your value is clear, and then I design and optimize the site to support both visitors and search engines.
By the time we launch, your website does not just look better. It feels easier to use, easier to explain, and easier to trust.
The result
You end up with a website that
✶ Communicates your work quickly
✶ Attracts people already looking for your services
✶ Filters out poor-fit inquiries
✶ Supports steady growth without constant posting
“Well… Our first impression is: WOW!!!”
“This is exactly how we envisioned the pages. It’s the perfect combination between classy elegance and the modern luxe that represents Quora. WOW…for real we are soooo grateful to be working with you! THANKS!!!”
— Alina Z. & Geison H. | Quora Strings
More from The Studio
If your business has grown but your website has not caught up…
it may be time to realign both clarity and search visibility.
If you are ready for your website to actively support your business instead of waiting on it, we should talk.