The Blog
A collection of:
Branding and website design strategies, tips, and recommendations for sustained business momentum.
Must reads
Squarespace Pricing in Canada 2026: What Canadian Service Providers Actually Pay
In this article, we’ll explore Squarespace pricing and Squarespace costs in Canada for 2026. We’ll compare Squarespace costs and pricing plans for website memberships, email campaigns, and Squarespace scheduling. If you’re a small business owner or service provider in Canada, you’re going to want to read this!
Why Your Beautiful Squarespace Website Still Isn’t Converting (And What to Fix First)
Your Squarespace website looks great but isn’t converting? Learn why clarity, structure, and user experience matter more than aesthetics, and what to fix first.
Why Clarity Matters More Than Aesthetics in Web Design
A beautiful website doesn’t always convert. This article breaks down why clarity in UX, messaging, and site structure has a bigger impact on SEO and conversion than visual design alone and what to prioritize when improving a service-based website.
SEO That Actually Works for Small Businesses (Without Constant Posting)
Tired of chasing trends? Learn how intentional Squarespace SEO helps small businesses get found on Google without constant posting or burnout.
Leaving Corporate For Freelance Web Design: My Story
In this blog, I'm telling the story of my corporate experience and my journey to quitting my corporate job, what the transition has been like from corporate to small business ownership, and the things that have most surprised me.
What to Write on Your Homepage (When You’re Not Sure What to Say)
Struggling to write your homepage? Learn what to say, where to say it, and how to guide visitors, with clarity, confidence, and connection.
How to Improve On-Page SEO in Squarespace Using Keywords
Not sure where to start with your own Squarespace SEO? Don’t worry! Here, I’ll share four essential (and very impactful) steps you can take to improve your on-page SEO in Squarespace. You’ll be able to increase traffic, rank higher on Google, and spend time doing more of what you love. Let’s dive in!
Color Theory for Small Business Owners: How to Choose Brand Colors That Connect
Choosing the right brand colors is about more than aesthetics. Your color palette communicates emotion, builds trust, and influences how clients perceive your business online. In this guide, discover the difference between natural and relaxing color palettes versus bold and energetic ones, and learn how to select the right brand colors for your small business website, logo, and overall identity. Perfect for entrepreneurs using Squarespace or DIY design who want colors that connect and convert.
10 Ways to Optimize Your Squarespace Blog Posts for Better SEO
Organic marketing is a digital strategy to build a strong brand presence long-term. It involves using free methods such as SEO and interesting blog posts to create brand awareness and attract customers with useful content. Here, we’ll chat about why blogging is an effective organic marketing strategy, and best blogging practices you can implement on your own site to organically (and consistently) increase traffic and establish your business following.