small business website reset for lasting results
A strategic Website realignment for growing businesses
Your website shouldn’t feel like something you’ve outgrown.
It should feel like a steady, supportive foundation that reflects the level of work you do now, guides the right people toward working with you, and quietly does its job behind the scenes. If your site feels disconnected, unclear, or stuck in a past version of your business, this is your reset.
Let me guess…
You’ve Grown, but your website hasn’t kept up.
Maybe it started as a DIY project that “worked well enough” at the time
Maybe you’ve refined your services, your pricing, or your niche, but your site still tells the old story
Or maybe everything looks fine… yet inquiries feel inconsistent, and traffic isn’t turning into bookings.
This isn’t just a redesign. It’s a recalibration of how your brand shows up: for clients, for growth, and for the long game.
This is not a surface-level redesign.
This might be for you if...
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➛ You’re doing great work — but your site doesn’t reflect it
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➛ You’re ready to stop DIYing and start attracting the right clients
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➛ You want clarity, confidence, and conversions (not just a pretty homepage)
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➛ You want guidance and strategy, not a template and a handoff
Real sites. Real shifts. Real results.
After a Website Reset, clients leave with:
Clearer messaging that reflects their current business
Stronger visibility and search-ready structure
A website they feel confident sharing again
Recent Results Include:
600% increase in website traffic (within 60 days)
quadrupled inquiries within 28 days
booked out calendars within 6 weeks
Hours (and weeks) saved in onboarding and client communication
The squarespace website reset + SEO
This service is for established small business owners who don’t need a full rebuild, but do need a strategic and visual realignment.
I work with your existing Squarespace website and reset the structure, messaging, design, and SEO so your site finally reflects your business today and supports where you’re going next.
This is not about changing fonts for the sake of change. It’s about building a clear, strategic, search-optimized foundation that reflects your brand today, connects with your ideal clients, and frees up your time.
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Strategic redesign of up to 5 existing pages
(Home, About, Services, Contact, Blog, FAQs, Gallery, etc.)Visual refresh across fonts, colours, layout, and flow
Copy editing + content planning support (clarity > fluff)
Photo curation + image cleanup for a cohesive, elevated aesthetic
Mobile-first design for a seamless experience on all devices
Premium on-page SEO for Squarespace
(keywords, metadata, image SEO, optimized structure)Conversion-focused layout and page hierarchy
4 strategic blog post ideas tailored to your brand and audience
Visual inspiration uploaded to a private Pinterest board
Thoughtful intake form to guide strategy and direction
14 days of post-launch support
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2 weeks
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Projects currently start at $1,850 CAD.
Flexible payment plans are available and typically broken into monthly installments to make this investment manageable.
Every project begins with a short discovery call to ensure the reset is the right fit.
(*4 monthly payments of $465)
“Thanks to her expertise, our inquiries QUADRUPLED IN THE FIRST WEEK as our ideal clients were finally able to find us.”
— FILMED BY SILAS WEDDINGS
“Kaylee is beyond fantastic and truly one of the best professionals we’ve ever had the pleasure to work with. We reached out to her for a complete redesign of our website, and from the very first moment of communication, we had a great feeling about it, and we weren’t mistaken. The entire process was smooth, easy, and extremely professional.
We couldn’t recommend Kaylee enough!”
— QUORA STRINGS
Here’s What To Expect
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If your business has evolved but your website still has a solid foundation, a reset is often the best option. This service is ideal when the platform works, but the structure, messaging, or SEO no longer align with your current business.
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This service includes a strategic redesign of your existing Squarespace site, plus on-page SEO foundations. That means updated layouts, clearer messaging, mobile optimization, keyword alignment, and SEO best practices built directly into your site.
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This service is specifically for Squarespace websites. If you’re considering a platform change, we can discuss that separately to determine the best path forward.
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Yes. I carefully work within your existing site to maintain valuable content and URLs wherever possible, while improving structure and clarity to support long-term SEO performance.
FAQs
you have the question - I have the answers
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Most projects are completed within 2 weeks. Timelines may vary slightly depending on scope and response time, but the process is designed to be efficient and focused.
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You’ll complete a thoughtful intake questionnaire and provide access to your Squarespace site. I guide the process so it remains clear, manageable, and busy-entrepreneur friendly.
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Absolutely. Your site will be built with clarity and ease in mind. I’ll provide guidance so you feel confident making small updates and ongoing support is always an option if you want it.
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While results vary, clients commonly see improved conversion rates, more aligned inquiries, and renewed confidence in their online presence. A strategic reset supports growth by removing friction, for both your clients and you.
it’s time for results!
Let’s realign your Website so it supports your work, your goals, and your life.
If your website feels misaligned, but your business is solid,
a reset might be exactly what you need.