5-Day Website Transformation
Your Website Should Feel As Professional As The Work You Do
A strategic 5-day website transformation for women who have outgrown their DIY website and are ready for a more polished, trustworthy, and visible online presence.
Through thoughtful design, strategic restructuring, and SEO implementation, we'll create a website that feels easier to navigate, easier to trust, and easier to find.
You Know The Value Of What You Offer, But...
Maybe your website started as a DIY project that got you through an important season of business.
Maybe you've spent months tweaking things, collecting inspiration, and wondering what actually needs to change.
Maybe you're ready to raise your rates, attract more aligned clients, or step into a new chapter—but your website still feels stuck in the old one.
Or maybe you're getting traffic, but not inquiries.
People are visiting. They're just not taking the next step.
When that happens, the issue is rarely one thing.
It's usually a combination of messaging, structure, user experience, and visibility quietly working against you.
That's exactly what the Website Reset is designed to solve.
Hello, I'm Kaylee!
“I wish I would have hired Kaylee sooner.
I would highly recommend her to anyone!”
— Lisa, Light at the End of the Clutter
5 days | A complete transformation
The Website Reset for Squarespace & Wix
A strategic website transformation designed to help your online presence finally catch up to the business you've built.
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✓ Clearly communicates what you do
✓ Builds trust from the first click
✓ Reflects the quality of your work
✓ Supports your visibility on Google
✓ Feels easier to maintain and market
✓ Gives you confidence sharing your website again
Because your website shouldn't be another source of stress.
It should be one of your hardest-working business tools. -
Strategic review of your current website to identify what’s holding it back
Redesign of up to 5 core pages to reflect the level your business has reached
Refined page structure and navigation to create a clear, intuitive experience
Thoughtful updates to your messaging so visitors quickly understand value
Layout and visual hierarchy improvements that guide action
Typography, spacing, and design refinements for a polished, cohesive feel
Creation of new pages where needed to support clarity and flow
Keyword research grounded in real search behaviour
Premium SEO (everything from The SEO Intensive)
Copy clarity improvements to strengthen connection and trust
Mobile optimization to ensure a seamless experience across all devices
Tailored recommendations to help you maintain and build visibility
7 days of post-launch support for any final refinements or questions
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A focused 5-day website intensive designed to create meaningful change without months of back-and-forth revisions, meetings, and overwhelm.
Before your project begins, you'll complete a thoughtful onboarding process designed to gather everything I need to understand your business, goals, and website. From there, I'll take it behind the scenes and guide the transformation through a structured 5-day intensive, allowing you to stay focused on running your business while your website catches up to where you've grown.
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$1,950 CAD
(4 monthly payments of $487+ gst)Pair with the Brand Alignment Suite and save $250.
For women who are ready to move beyond DIY and into a website that reflects the business they've worked hard to build.
“The investment was absolutely worth it!
— Brit, Filmed by Silas Weddings
Imagine Logging Into Your Website And Thinking... “Finally!”
Not because it's perfect.
But because it finally feels aligned with the business you've worked so hard to build.
After your Website Reset, you'll walk away with:
✶ A website that reflects the level of expertise you offer today
✶ Clearer communication of your services and positioning
✶ Stronger trust from potential clients arriving on your site
✶ A more polished and trustworthy online presence
✶Improved search visibility for the services you want to be hired for
✶ Greater confidence sharing your website and raising your rates
✶A website that works more effectively behind the scenes
✶A website that supports steady, aligned inquiries long term
“Kaylee took what I had and turned it into something I am truly proud of.”
— Malinda, Morning Glory & Grace
Real Website Transformations
Every Website Reset starts with clarity and ends with intentional implementation.
Website Reset |
Morning Glory & Grace
Wix redesign and SEO strategy for a Calgary wedding florist, aligning structure, messaging, and visuals to support long-term growth.
Squarespace Website Reset |
Ridge Marketing
Elevated brand positioning and top-5 local SEO rankings for a Manitoba fractional marketing expert competing against larger firms.
Squarespace Website Reset |
Quora Strings
Website migration, messaging alignment, and search optimization to support global discoverability.
What Happens Next?
“The entire process was smooth, easy, and extremely professional.”
— Alina, Quora Strings
a 5-day website transformation
A Structured 5-Day Transformation
Designed for busy business owners who want meaningful results without months of meetings, revisions, and delays.
Before the project begins, you'll complete a thoughtful onboarding process so I can understand your business, goals, and priorities.
Then I'll take it from there.
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We begin with the foundation. On this day, I review your website through a strategic lens, refining the structure, page flow, and overall user experience so visitors can quickly understand what you offer and how to take the next step.
This often includes simplifying navigation, improving clarity above the fold, identifying opportunities to strengthen messaging, and ensuring your site is aligned with how your ideal clients search.
Many clients notice their website already feels clearer and more intentional by the end of Day 1.
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With a strong structure in place, I begin refining the visual design of your website so it better reflects the level and direction of your business today. This can include adjusting layout balance, spacing, typography hierarchy, imagery, and overall cohesion so the site feels elevated, professional, and aligned with your brand. The goal is not to start from scratch, but to thoughtfully enhance what already exists so everything feels more polished and intentional.
Update Point: At the end of Day 2, you’ll receive an update to review progress and share feedback. Feedback is typically requested within 24 hours so we can maintain momentum.
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On Day 3, the focus shifts to ensuring your website is set up to be found through search. I implement premium SEO improvements across your site, including page titles, meta descriptions, image alt text, heading structure, internal linking opportunities, and backend settings that support indexing. These updates help search engines better understand your content and improve your visibility over time, creating a website that works for you quietly in the background.
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Once the structure, design, and SEO foundation are in place, I refine the details. This includes mobile optimization, spacing adjustments, consistency checks, and technical clean-up to ensure your site feels cohesive across screen sizes. I also incorporate any feedback provided after the Day 2 update so everything feels aligned and ready for launch.
Update Point: At the end of Day 4, you’ll receive a second update for final review. Final feedback is typically requested by noon the following day so we can prepare for launch.
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The final day is focused on polishing and preparing your website for its next chapter. I complete quality checks, test links, confirm settings, and ensure everything is running smoothly behind the scenes. Once complete, your refreshed website is ready to launch! Clearer, more aligned, and better positioned to support your business moving forward.
You’ll also receive guidance on how to confidently manage your website, along with clarity on any next steps that can continue strengthening your online presence over time.
“Kaylee is beyond fantastic and truly one of the best professionals we’ve ever had the pleasure to work with. We reached out to her for a complete redesign of our website, and from the very first moment of communication, we had a great feeling about it, and we weren’t mistaken. The entire process was smooth, easy, and extremely professional.
We couldn’t recommend Kaylee enough!”
— alina, QUORA STRINGS
“Absolutely could not have done this without Kaylee! ... Kaylee took what I had and exploded it into the most beautiful project and something that I’m so very proud of.
She is a magician with all of it... incredibly organized and thoughtful with her communication, supportive and encouraging, and my biggest cheerleader.
I’m so happy to have worked with her and words cannot express how grateful I am to have her create this website for me. Cannot recommend her enough... she’s fabulous at what she does!”
— malinda, morning glory and grace
about the experience
A Thoughtful, Guided Experience
Most of my clients don't come to me because they need a website.
They come to me because they're tired of trying to figure it out alone.
They know their website could be stronger.
They know something feels off.
They just don't know what to change first.
That's where I come in.
That's why every Endeavor Design Studio project is designed to feel clear, supportive, and easy.
✓ No lengthy onboarding calls
✓ Simple, thoughtful questionnaires
✓ Clear timelines and expectations
✓ Regular project updates and feedback checkpoints
✓ A collaborative process without endless meetings
✓ Strategic guidance every step of the way
My goal is simple: to help bring clarity to the ideas that have been living in your head while creating a beautiful result and an experience that feels calm, organized, and manageable from beginning to end.
FAQs
you have the question - I have the answers
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The Reset is designed for businesses whose services and direction have become clearer, but whose website no longer reflects that growth.
It is especially helpful if your site began as a DIY project and now feels slightly out of alignment with the level of work you are doing today.
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While every business is different, most clients experience:
• clearer communication of their services
• improved confidence sharing their website
• stronger alignment between their brand and online presence
• increased visibility on Google for relevant searches
• more consistent inquiries over timeThe Reset creates the conditions for sustainable growth by improving both clarity and discoverability.
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Yes. I carefully work within your existing site to maintain valuable content and URLs wherever possible, while improving structure and clarity to support long-term SEO performance.
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The Reset includes comprehensive on-page SEO improvements that help search engines better understand your content and relevance.
While SEO results vary depending on competition and industry, these updates significantly improve your foundation for long-term visibility.
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Yes. Your website will remain fully editable within Squarespace or Wix.
You will also receive guidance to help you feel comfortable maintaining and updating your site moving forward.
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No. The onboarding process is designed to help clarify what is needed.
Many clients come into the Reset feeling unsure about their messaging or structure, and that is completely okay.
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You’ll complete a thoughtful intake questionnaire and provide access to your Squarespace site. I guide the process so it remains clear, manageable, and busy-entrepreneur friendly.
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Absolutely. Your site will be built with clarity and ease in mind. I’ll provide guidance so you feel confident making small updates and ongoing support is always an option if you want it.
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Yes. The Reset refines how your brand is applied across your website, helping everything feel more cohesive and aligned.
If deeper brand development is needed, that can also be discussed.
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The Reset improves and realigns an existing Squarepace or Wix website that already has a foundation in place.
Custom websites are typically best suited for businesses starting from scratch or needing a fully new structure.
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If your existing website contains useful content and direction, a Reset is often the most efficient next step.
If a new build would better support your goals, guidance will be provided.
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Many clients notice an immediate improvement in clarity and confidence after launch.
SEO results typically build gradually as search engines process updates and new content is added.
“Working with Kaylee was a clear, communicative dream.”
— Kyla, Ridge Marketing & Strategy
It's Time for a Website That Reflects the Business You've Built
Your website should help people trust you. Understand you. Choose you.
If you've outgrown your DIY website and are ready for something more intentional, strategic, and aligned with where your business is headed next, I'd love to help.