Strategic Website Transformation for Squarespace & Wix
5-Day Website Reset to Be Found, Trusted & Booked
A strategic redesign and SEO recalibration that helps your website clearly communicate your value, attract aligned clients, and support consistent inquiries.
Designed for small business owners ready for a website that feels clear, credible, and positioned for long-term growth.
You Know The Value of What You Offer, but…
Maybe your site started as a DIY project that worked well for the season you were in.
Maybe your business has become clearer, stronger, and more refined, but your website hasn’t quite kept pace.
Maybe you’re ready to raise your rates, but your online presence still reflects an earlier chapter.
Or maybe everything looks fine on the surface, yet traffic is not turning into inquiries the way it should.
When that happens, the issue is rarely just design. It is usually a mix of positioning, structure, clarity, and visibility working slightly against you.
That is exactly what the Website Reset is designed to resolve.
Hello, I'm Kaylee!
About The Reset
This is So much more than a surface-level redesign. It is a recalibration of how your business shows up online.
“From the very first moment of communication, we had a great feeling about working together.”
— Alina & Geison, Quora Strings
5 days | A complete transformation
The Website Reset for Squarespace & Wix
A strategic, design-led reset that helps your website get found, feel aligned, and turn visitors into inquiries.
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Strategic review of your current website to identify what’s holding it back
Refined page structure and navigation to create a clear, intuitive experience
Thoughtful updates to your messaging so visitors quickly understand your value
Redesign of up to 5 core pages to reflect the level your business has reached
Layout and visual hierarchy improvements that guide visitors toward taking action
Typography, spacing, and design refinements for a polished, cohesive feel
Creation of new pages where needed to support clarity and flow
Keyword research grounded in real search behaviour and aligned with your services
Optimized page titles, meta descriptions, and headings for stronger visibility
Image optimization, alt text, and internal linking to support SEO performance
Sitemap submission guidance to help search engines discover your site
Copy clarity improvements across key pages to strengthen connection and trust
Mobile optimization to ensure a seamless experience across all devices
Four SEO-informed content ideas to support continued growth after launch
Tailored recommendations to help you maintain and build visibility over time
Seven days of post-launch support for any final refinements or questions
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A focused website intensive that transforms your website in 5 days.
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$1,950 CAD
(4 monthly payments of $487+ gst)
“The investment was absolutely worth it!
— Silas, Filmed by Silas
After Your Website Reset
You’ll Walk Away with:
✶ A website that reflects the level of expertise you offer today
✶ Clearer communication of your services and positioning
✶ Stronger trust from potential clients arriving on your site
✶ A more polished and trustworthy online presence
✶Improved search visibility for the services you want to be hired for
✶ Greater confidence sharing your website and raising your rates
✶ A website that works more effectively behind the scenes
✶ A website that supports steady, aligned inquiries long term
“Kaylee took what I had and turned it into something I am truly proud of.”
— Malinda, Morning Glory & Grace
a 5-day website transformation
YourWebsite Reset Timeline
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We begin with the foundation. On this day, I review your website through a strategic lens, refining the structure, page flow, and overall user experience so visitors can quickly understand what you offer and how to take the next step.
This often includes simplifying navigation, improving clarity above the fold, identifying opportunities to strengthen messaging, and ensuring your site is aligned with how your ideal clients search.
Many clients notice their website already feels clearer and more intentional by the end of Day 1.
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With a strong structure in place, I begin refining the visual design of your website so it better reflects the level and direction of your business today. This can include adjusting layout balance, spacing, typography hierarchy, imagery, and overall cohesion so the site feels elevated, professional, and aligned with your brand. The goal is not to start from scratch, but to thoughtfully enhance what already exists so everything feels more polished and intentional.
Update Point: At the end of Day 2, you’ll receive an update to review progress and share feedback. Feedback is typically requested within 24 hours so we can maintain momentum.
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On Day 3, the focus shifts to ensuring your website is set up to be found through search. I implement premium SEO improvements across your site, including page titles, meta descriptions, image alt text, heading structure, internal linking opportunities, and backend settings that support indexing. These updates help search engines better understand your content and improve your visibility over time, creating a website that works for you quietly in the background.
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Once the structure, design, and SEO foundation are in place, I refine the details. This includes mobile optimization, spacing adjustments, consistency checks, and technical clean-up to ensure your site feels cohesive across screen sizes. I also incorporate any feedback provided after the Day 2 update so everything feels aligned and ready for launch.
Update Point: At the end of Day 4, you’ll receive a second update for final review. Final feedback is typically requested by noon the following day so we can prepare for launch.
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The final day is focused on polishing and preparing your website for its next chapter. I complete quality checks, test links, confirm settings, and ensure everything is running smoothly behind the scenes. Once complete, your refreshed website is ready to launch! Clearer, more aligned, and better positioned to support your business moving forward.
You’ll also receive guidance on how to confidently manage your website, along with clarity on any next steps that can continue strengthening your online presence over time.
“The entire process was smooth, easy, and extremely professional.”
— Alina & Geison, Quora Strings
How Booking Works
“Kaylee is beyond fantastic and truly one of the best professionals we’ve ever had the pleasure to work with. We reached out to her for a complete redesign of our website, and from the very first moment of communication, we had a great feeling about it, and we weren’t mistaken. The entire process was smooth, easy, and extremely professional.
We couldn’t recommend Kaylee enough!”
— alina & geison, QUORA STRINGS
“Absolutely could not have done this without Kaylee! ... Kaylee took what I had and exploded it into the most beautiful project and something that I’m so very proud of.
She is a magician with all of it... incredibly organized and thoughtful with her communication, supportive and encouraging, and my biggest cheerleader.
I’m so happy to have worked with her and words cannot express how grateful I am to have her create this website for me. Cannot recommend her enough... she’s fabulous at what she does!”
— malinda, morning glory and grace
“We struggled to create a user-friendly site that actually lead to bookings when we designed our website on our own, and we are so thankful Kaylee was able to bring this to life! Kaylee was there for us every step of the way. We love our new website, and the investment was absolutely worth it!"
— Silas, filmed by silas
“Working with Kaylee on our website redesign and SEO was such a seamless and enjoyable experience! She really listened to what we needed, responded quickly, and was so easy to collaborate with. Thank you for all your hard work, we truly appreciate it!”
— simone, block interior design inc.
Featured Website resets
every project starts with clarity and is followed by intentional implementation.
Website Reset |
Morning Glory & Grace
Wix redesign and SEO strategy for a Calgary wedding florist, aligning structure, messaging, and visuals to support long-term growth.
Squarespace website reset |
ridge marketing
Elevated brand positioning and top-5 local SEO rankings for a Manitoba fractional marketing expert competing against larger firms.
Squarespace Website Reset |
Quora Strings
Website migration, messaging alignment, and search optimization to support global discoverability.
FAQs
you have the question - I have the answers
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The Reset is designed for businesses whose services and direction have become clearer, but whose website no longer reflects that growth.
It is especially helpful if your site began as a DIY project and now feels slightly out of alignment with the level of work you are doing today.
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While every business is different, most clients experience:
• clearer communication of their services
• improved confidence sharing their website
• stronger alignment between their brand and online presence
• increased visibility on Google for relevant searches
• more consistent inquiries over timeThe Reset creates the conditions for sustainable growth by improving both clarity and discoverability.
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Yes. I carefully work within your existing site to maintain valuable content and URLs wherever possible, while improving structure and clarity to support long-term SEO performance.
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The Reset includes comprehensive on-page SEO improvements that help search engines better understand your content and relevance.
While SEO results vary depending on competition and industry, these updates significantly improve your foundation for long-term visibility.
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Yes. Your website will remain fully editable within Squarespace or Wix.
You will also receive guidance to help you feel comfortable maintaining and updating your site moving forward.
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No. The onboarding process is designed to help clarify what is needed.
Many clients come into the Reset feeling unsure about their messaging or structure, and that is completely okay.
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You’ll complete a thoughtful intake questionnaire and provide access to your Squarespace site. I guide the process so it remains clear, manageable, and busy-entrepreneur friendly.
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Absolutely. Your site will be built with clarity and ease in mind. I’ll provide guidance so you feel confident making small updates and ongoing support is always an option if you want it.
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Yes. The Reset refines how your brand is applied across your website, helping everything feel more cohesive and aligned.
If deeper brand development is needed, that can also be discussed.
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The Reset improves and realigns an existing Squarepace or Wix website that already has a foundation in place.
Custom websites are typically best suited for businesses starting from scratch or needing a fully new structure.
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If your existing website contains useful content and direction, a Reset is often the most efficient next step.
If a new build would better support your goals, guidance will be provided.
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Many clients notice an immediate improvement in clarity and confidence after launch.
SEO results typically build gradually as search engines process updates and new content is added.
“Working with Kaylee was a clear, communicative dream.”
— Kyla, Ridge Marketing & Strategy
Ready for a website that reflects your value and supports your next stage of growth?
Your website should feel like a natural extension of the level your business has reached — clear, confident, and positioned to support continued momentum.