client: light at the end of the clutter
Squarespace Design Day for a Professional Organizer Serving Simcoe County
scope: WEBSITE refresh
Sorted by Joy is a professional organizing business serving North Simcoe and Southern Georgian Bay, helping individuals and families navigate organizing projects, moving, downsizing, rightsizing, and life's transitions with compassion and practical support.
While Amanda had already established a thoughtful brand foundation, her website wasn't fully reflecting the depth of her story, expertise, or the personalized experience clients receive when working with her. The goal of this Design Day was to transform her DIY website into a more strategic, welcoming online presence that would build trust, communicate her services more clearly, and create a stronger connection with potential clients.
"It’s honestly better than I could have imagined.”
“Seeing everything come together and seeing my story reflected throughout the site is so special.
You've made the entire process feel so approachable and enjoyable, and I truly appreciate all of the care, thought, and attention you've put into every detail."
-Amanda, Sorted by Joy
Website Design
We focused on refining the overall website experience to better reflect Amanda's personality, story, and approach while creating a clearer path for potential clients to understand her services and take the next step.
The project included:
A complete homepage refresh
Expanded storytelling throughout the About page
Restructuring and refinement of the Services page
A refreshed Contact page designed around her demographic and inquiry process
Creation of a new Results portfolio section featuring organizing transformations
Integration of testimonials and trust-building content throughout the site
Refinement of typography, spacing, imagery, colour usage, and visual hierarchy
Improved calls-to-action and user flow
Mobile optimization and site-wide testing
Foundational SEO updates, image optimization, and accessibility improvements
The final result feels more personal, credible, and aligned with the experience Amanda provides her clients — creating an online home that feels just as welcoming and supportive as the spaces she helps create.
Take The Next Step