The Blog
A collection of:
Branding and website design strategies, tips, and recommendations for sustained business momentum.
Must reads
Why Your Beautiful Squarespace Website Still Isn’t Converting (And What to Fix First)
Your Squarespace website looks great but isn’t converting? Learn why clarity, structure, and user experience matter more than aesthetics, and what to fix first.
Why Clarity Matters More Than Aesthetics in Web Design
A beautiful website doesn’t always convert. This article breaks down why clarity in UX, messaging, and site structure has a bigger impact on SEO and conversion than visual design alone and what to prioritize when improving a service-based website.
What to Write on Your Homepage (When You’re Not Sure What to Say)
Struggling to write your homepage? Learn what to say, where to say it, and how to guide visitors, with clarity, confidence, and connection.
Welcome to Endeavor Design Studio
Hello, I'm Kaylee!
I’m a Squarespace Gold Designer and Wix Partner who genuinely loves structure, color theory, clean hierarchy, and websites that feel intentional instead of chaotic.
Over the years, I’ve learned that most websites don’t need to be rebuilt from scratch. They need clarity. They need someone who can step back, see what’s not working, and fix it without overcomplicating things.