The Blog
A collection of:
Branding and website design strategies, tips, and recommendations for sustained business momentum.
Must reads
Color Theory for Small Business Owners: How to Choose Brand Colors That Connect
Choosing the right brand colors is about more than aesthetics. Your color palette communicates emotion, builds trust, and influences how clients perceive your business online. In this guide, discover the difference between natural and relaxing color palettes versus bold and energetic ones, and learn how to select the right brand colors for your small business website, logo, and overall identity. Perfect for entrepreneurs using Squarespace or DIY design who want colors that connect and convert.
Welcome to Endeavor Design Studio
Hello, I'm Kaylee!
I’m a Squarespace Gold Designer and Wix Partner who genuinely loves structure, color theory, clean hierarchy, and websites that feel intentional instead of chaotic.
Over the years, I’ve learned that most websites don’t need to be rebuilt from scratch. They need clarity. They need someone who can step back, see what’s not working, and fix it without overcomplicating things.