Social Media Strategy & Content Support calgary
Show Up Consistently, Without Social Media Becoming Another Full-Time Job.
Strategic social media strategy, content creation and analytics for small businesses that want to stay visible online without constantly wondering what to post.
Coming up with ideas, writing captions, designing graphics and remembering to post can quickly become one more thing competing for your attention.
That's where I come in.
Together, we'll create a thoughtful content system built around your business, your audience, and what you're actually trying to accomplish online—so your social media has a purpose beyond simply keeping your feed active.
YOU DON'T NEED TO BE ONLINE ALL THE TIME. You Just Need a Better System for Showing Up.
You know social media can help people discover your business, get to know your work, and stay connected with your brand.
But actually keeping up with it?
That's another story.
Strategy First
More Than Pretty Posts.
Good social media isn't about posting for the sake of posting.
Before creating content, we'll get clear on what you want social media to do for your business.
That might mean helping more people discover you. Building trust with potential clients. Driving traffic to your website. Educating your audience. Staying top-of-mind. Or supporting an upcoming offer.
From there, we'll create content around a clear strategy—and use real performance data to learn what's resonating over time.
Strategy → Content → Measure → Refine.
Simple, sustainable, and connected to the bigger picture of your business.
THE CONTENT RESET
A Strategy You Can Actually Keep Up With.
Perfect if you're happy to manage your own social media but need a clearer plan for what to say, what to post, and how everything should work together. We'll build a simple, repeatable content system you can use for the next three months.
-
Social media strategy questionnaire + account review
Clear goals and recommendations
3–5 strategic content pillars
90-day content direction
30 customized content ideas
Suggested posting rhythm
Calls-to-action and content guidance
Instagram bio/profile recommendations
6 reusable branded Canva templates
Simple analytics + KPI guide
-
Small businesses that want professional strategy and structure but prefer to create and post their own content.
-
One-time investment: $495
THE CONTENT PARTNERSHIP
Your Content, Planned + Created For You.
This is the sweet spot if social media keeps falling to the bottom of your list. I'll develop your content strategy, plan your monthly content, write your captions and create your branded posts—giving you a complete month of thoughtful content at once.
-
Ongoing social media strategy
Monthly content plan
8 strategic feed posts
Mix of branded graphics, carousels and supplied photography
Caption writing
Calls-to-action
Hashtag + keyword considerations
One consolidated review + revision round
Organized monthly content calendar
Monthly performance review
Strategy refinements based on what's working
-
Service-based small businesses that want consistent, professional social media without outsourcing the day-to-day management of their account.
-
You provide: current photos, business updates, promotions and anything timely I should know through one simple monthly check-in.
I provide: the strategy, ideas, writing and design.
Content is delivered together each month so you can review it once, approve it, and get back to running your business.
-
$695/month*
*3-month commitment
THE VISIBILITY PARTNERSHIP
Strategy, Content + Scheduling.
Want social media even further off your plate?
The Visibility Partnership includes everything in the Content Partnership, plus scheduling and deeper monthly performance analysis.
I'll take your content from strategy through creation and scheduling, then look at what the data is telling us so we can make smarter decisions about what comes next.
-
Everything in The Content Partnership
10 strategic feed posts per month
Content scheduling
Monthly analytics review
Website + social traffic insights where available
Performance trends and key takeaways
Recommendations for the following month
Ongoing testing and content optimization
-
Established small businesses that want consistent visibility and a more strategic, data-informed approach without managing the content calendar themselves.
-
$895/month*
*3-month commitment
Thoughtful Support Without the Full-Service Agency Model.
These packages are intentionally designed to keep social media simple and sustainable—for both of us.
Standard packages don't include daily Stories, community management, responding to comments or DMs, on-location photography or video, daily account monitoring, influencer outreach, or ongoing individual post approvals.
Instead, we work in focused monthly cycles.
You provide what I need. I plan and create. You review everything together. We refine. Then your content is ready to go.
Less back-and-forth. More intentional work.
The Process
A Simple Monthly Rhythm.
01 | SHARE
At the beginning of each content cycle, you'll complete a quick check-in and share any new photos, promotions, offers or business updates I should know about.
02 | STRATEGIZE
I'll review your goals, previous performance and upcoming priorities to plan content that makes sense for your business.
03 | CREATE
Your content is written and designed together in one focused production window.
04 | REVIEW
You'll receive the full content calendar for one streamlined review, with one consolidated round of revisions included.
05 | LEARN
We'll use performance insights to understand what's resonating and inform the next round of content.
A Simple Start, Every Time.
Ongoing Content Partnerships begin on the 1st or 15th of each month, keeping the process organized and giving us dedicated time to plan and create your content.
Once you book, I'll send over your onboarding guide, questionnaire, and everything you'll need to share before we begin.
Before your start date: You'll complete your onboarding and share your brand assets, photos, business updates, and upcoming priorities.
On your start date: Your first content cycle officially begins. I'll dive into your strategy, plan your content, and begin creating your first month of posts.
From there, we'll settle into a simple monthly rhythm of plan → create → review → refine.
Frequently Asked Questions
Have questions you don’t see here? Let’s connect!
-
These packages are primarily designed for Instagram and Facebook, particularly for service-based small businesses. We'll determine which channels actually make sense for your business rather than trying to be everywhere at once.
-
Scheduling is included in the Visibility Partnership. With the Content Partnership, you'll receive everything organized and ready to post yourself.
-
Standard packages focus primarily on static posts, carousels and client-supplied photography. Short-form video editing can be discussed as an additional service when it makes sense for your strategy.
-
For businesses where photography is an important part of the brand, yes. You'll have an opportunity to upload photos and other assets during your monthly check-in. I'll combine these with branded graphics and other content formats to create variety.
-
Community management and inbox monitoring aren't included. My focus is on strategy, content creation, design and performance—not managing the day-to-day conversations happening inside your accounts.
-
Enough that your content stays accurate and connected to what's happening in your business—but the process is intentionally streamlined.
You'll provide updates and assets at the beginning of each cycle and review your content together rather than approving individual posts throughout the month.
-
Good content strategy needs time to learn.
Three months gives us enough time to establish a baseline, publish consistently, understand what your audience responds to, and begin refining the strategy based on real performance.
-
Yes. The Content Reset was created specifically for small businesses that don't need ongoing content creation but would benefit from professional strategy, ideas and tools they can implement themselves.
-
No. Social media support can be booked separately.
If we have already worked together, however, we have a head start because I'll already understand your brand, audience, positioning and digital strategy.
Ready to Make Social Media Feel a Little Lighter?
You don't need more content for the sake of content. You need a clear strategy, a sustainable way to show up, and content that actually connects back to what you're trying to build.
Whether you need a plan you can run with yourself or someone to take content creation off your plate, we'll find a level of support that makes sense for your business.
choose your partnership
SOCIAL MEDIA SERVICES