For small business owners ready for lasting growth.
Strategic Web & Brand Design for Lasting Growth & Ease
Intentional and impactful websites for service providers and small businesses who want to be found, trusted, and booked, without living on social media, paying for ads, or constantly hustling.
Web design that supports Results
A blend of strategic SEO, intuitive structure, and elevated design created to attract aligned clients and support real life off the screen.
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➛ You’ve outgrown your DIY website and it no longer reflects the quality of your work
you’re in the right place if:
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➛ You’re tired of relying on social media for every inquiry or booking
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➛ You want to be found on Google, but SEO feels confusing or overwhelming
Squarespace & Wix web design services
Custom Website + Brand Design Packages
for small business owners who care deeply about what they’re building and want to see lasting results from their efforts.
The Foundations Package
Brand + Website Design for New small Businesses
This package is designed for early-stage service providers who want a polished online presence without the complexity of a large custom website project.
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Brand discovery questionnaire to clarify your vision and positioning
Primary logo design and secondary logo/submark
Curated colour palette and font pairing
One-page brand style guide for consistent brand use
Custom Squarespace or Wix website (up to 3 pages)
Strategic page structure and layout design
Mobile-responsive design
Basic keyword research aligned with your services
SEO titles and descriptions for key pages
Image alt text optimization
Google Search Console setup
Domain connection and website launch support
Custom walkthrough video so you can confidently manage your site
14 days of post-launch email support
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• New service-based or small businesses launching their first website
• Entrepreneurs moving from social-media-only to a professional site
• Businesses currently using a DIY logo or template brand
• Founders who want a simple but strategic online presence to start -
Completed in a focused 1-week strategic build.
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$2,400* CAD
(*4 monthly payments of $550+ gst)
The Standout Website
A strategic custom website for small businesses ready to grow.
This package is designed for businesses that have moved beyond the DIY stage and are ready for a professional website that clearly communicates their services and supports steady client inquiries.
Together we create a polished, thoughtfully structured website designed to feel aligned with your brand, easy for visitors to navigate, and optimized to begin performing in search.
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Strategic website structure planning
Custom Squarespace or Wix website design (up to 4 pages)
Copywriting guidance and copy editing support
Curated imagery sourcing and placement
Mobile-responsive design across all devices
Premium SEO setup
Blog layout design + 2 SEO-ready blog posts
Newsletter or scheduling integration
Domain connection and essential site pages
Custom 404 page
Launch support and a custom walkthrough video showing you how to manage your site confidently
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Service-based businesses transitioning from a DIY website
Entrepreneurs needing a clear, professional online presence
Businesses requiring 3–4 core pages to introduce their services and brand
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Completed in a streamlined 2-week build process.
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$3,200 CAD.
(4 monthly payments of $800 + gst)If your business does not yet have a finalized brand identity, the Brand Alignment Suite can be added before the website build.
The momentum Website
A fully custom, strategy-led website built for visibility and long-term growth.
This package is designed for established businesses ready to elevate their online presence with a website that reflects their expertise, supports search visibility, and creates a seamless experience for potential clients.
Through deeper positioning work and advanced SEO strategy, this project builds a website designed to attract aligned inquiries and support sustainable growth.
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Deep positioning and service refinement
Custom website architecture (5–7 pages)
Fully custom website design on Squarespace or Wix
Advanced layout and user experience planning
Strategic page hierarchy and conversion-focused structure
Comprehensive keyword research and SEO mapping
Premium on-page SEO strategy and technical implementation
Internal linking architecture for stronger search performance
Mobile optimization across all pages
Launch support and a custom walkthrough video so you feel confident managing your website
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Established service providers and small businesses ready for a strategic website upgrade
Businesses seeking stronger SEO visibility and aligned client inquiries
Brands needing a more advanced website structure and positioning
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Completed in a 3-week strategic build process.
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$4,900 CAD
(5 monthly payments of $980+ gst)If your business does not yet have a finalized brand identity, the Brand Alignment Suite can be added before the website build.
The Brand Alignment Suite
Visual clarity for your next chapter.
For business owners who want their brand to feel cohesive, intentional, and aligned with where they’re headed, not just where they’ve been.
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Brand discovery questionnaire
Primary logo design
Secondary logo / submark
Site navigation logo + favicon
Social media logo formats
Curated font pairing + colour palette
1-page brand style guide (PDF)
Final files delivered in multiple formats
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Completed in 5 thoughtful business days.
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$1,100 CAD
(3 monthly payments of $366 + gst)
Customizations & Enhancements
Additional ways to tailor your project once we’ve created the right foundation.
design services
ADDITIONAL PAGE
BLOG DESIGN
GALLERY DESIGN
E-COMMERCE SETUP
strategy services
SEO BLOG WRITING
INTEGRATIONS
EMAIL MARKETING & INTERGRATIONS
Recent Work
These projects started with clarity and were followed by intentional implementation.
website reset + seo | ridge marketing
Elevated brand positioning and top-5 local SEO rankings for a Manitoba fractional marketing expert competing against larger firms.
wordpress to squarespace migration | quora strings
Website migration, messaging alignment, and search optimization to support global discoverability.
custom web & brand design + seo | filmed by silas
Refined service structure and messaging paired with SEO to attract aligned wedding clients.
“Well… Our first impression is: WOW!!!”
“This is exactly how we envisioned the pages. It’s the perfect combination between classy elegance and the modern luxe that represents Quora. WOW…for real we are soooo grateful to be working with you! THANKS!!!”
— Alina Z. & Geison H. | Quora Strings
“Kaylee was able to bring our design dreams to life!”
“She was a super attentive designer who was collaborative and quick to respond to questions and ideas. Kaylee was there for us every step of the way. We love our new website, and the investment was absolutely worth it."
— Brit M. | Filmed by Silas Weddings
How It Works
The Designer Behind Your Website
Hello, I'm Kaylee!
I’m a Squarespace Gold Designer and Wix design partner who genuinely loves structure, color theory, clean hierarchy, and websites that feel intentional instead of chaotic.
Over the years, I’ve learned that most websites don’t need to be rebuilt from scratch. They need clarity. They need someone who can step back, see what’s not working, and fix it without overcomplicating things.
I work quickly and independently because I deeply understand how Squarespace and Wix behave behind the scenes — where layouts break, where spacing gets messy, where hierarchy falls apart. My goal isn’t to redesign for the sake of redesign. It’s to refine what’s already there so your website feels aligned with the level you’re operating at now.
If you’re investing in a Custom Website Design, you’re investing in focused expertise and real progress.
FAQs
you have the question - I have the answers
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I specialize in Squarespace and Wix because they allow service-based businesses to maintain beautiful, functional websites without needing a developer every time they want to make a small update.
Both platforms are incredibly capable when they’re structured thoughtfully. They support strong design flexibility, reliable performance, and the ability to implement solid SEO foundations that help your website get found on Google.
For most small business owners, the real advantage is independence. Once your website is built and optimized, you can easily update photos, publish blog posts, or adjust your services without worrying about breaking the entire site.
My goal is always to create a website that looks elevated and strategic, while still being manageable for you long-term.
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Yes — both Squarespace and Wix require their own platform subscription, which is separate from the design work.
Most businesses choose a Business or Core plan, which typically ranges between $25–$40 USD per month, depending on the features you need. This covers hosting, security, and the backend tools that keep your website running smoothly.
I’ll help guide you toward the plan that makes the most sense for your business so you’re not paying for features you don’t actually need.
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I work primarily with service providers and small business owners who care deeply about the work they’re building and want their website to reflect the level they’ve grown into.
Many of my clients are in their first few years of business and have reached a point where their original DIY website no longer represents their expertise, services, or direction.
This often includes businesses like:
• photographers and wedding professionals
• consultants and coaches
• designers and creatives
• wellness practitioners
• local service businessesWhat they all have in common is a desire for a website that feels intentional, strategic, and built to support long-term growth, rather than something they constantly have to push traffic toward.
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You don’t need to have everything perfectly prepared before we begin.
Once your project is booked, I’ll guide you through a simple planning process that helps gather the key pieces we need, including:
• an overview of your services
• basic brand elements (if you have them)
• photos that represent your work or business
• rough website copy or notes about your messagingFrom there, I help refine the structure, organize the content, and shape the messaging so your website feels clear and cohesive.
The goal is to make the process feel collaborative and manageable rather than overwhelming.
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If you have brand photography, that’s always ideal, but it’s not required. I offer photo sourcing and curation as part of my website packages, selecting images that align with your brand and feel cohesive across your site. I can also recommend photographers or stock libraries depending on your needs.
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Not entirely. I provide copy guidance and editing as part of every website project. You’ll share the basics of what you offer, and I’ll help refine and structure your messaging so it’s clear, confident, and aligned, without sounding overly salesy or generic.
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Absolutely! When a website is structured strategically, both Squarespace and Wix websites can absolutely rank on Google.
The key isn’t the platform itself. It’s how the website is organized and optimized.
During your project, I implement foundational SEO practices such as:
• keyword research and mapping
• optimized page titles and descriptions
• clear heading structure
• internal linking
• image optimization and alt text
• search-friendly page layoutsThese elements help search engines understand what your business offers and who it’s for, making it much easier for the right people to find you.
While SEO builds gradually over time, these foundations give your website a strong starting point for long-term visibility.
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Yes, projects are typically split into two or three payments to make the investment more manageable.
Typically this includes a deposit to reserve your project start date, followed by one or two scheduled payments during the design process.
Details will always be outlined clearly before booking so you know exactly what to expect.
It’s time for a website that supports your business and your life Beyond the Screen?
Let’s build an intentional website that reflects your value and works quietly in the background while you focus on what matters most.