client: Quora Strings

WordPress to Squarespace Migration & SEO for Luxury Violin Duo

scope: Website migration & redesign · branding · seo

Quora Strings is a luxury Calgary-based violin duo offering immersive live performances for weddings, private events, and corporate experiences across Alberta and beyond. With over 20 years of classical training each and a history of international touring, founders Alina and Geison bring an extraordinary level of talent, presence, and professionalism to every event they play.

When they reached out to Endeavor Design Studio, their existing WordPress site was causing constant technical frustrations. It wasn’t mobile-friendly, didn’t reflect their world-class artistry, and made even simple updates feel impossible. They needed more than just a new look, they needed a platform that could elevate their brand, support their business growth, and attract the refined clientele they serve.

Together, we migrated their website to Squarespace, rebuilt it from the ground up, and introduced a visual brand that mirrors their elegance, professionalism, and artistry. Their new online home is modern, mobile-optimized, and intentionally designed to convert high-quality leads while supporting long-term growth.

Brand Design | Web Design | SEO Results

“Kaylee is beyond fantastic and truly one of the best professionals we’ve ever had the pleasure to work with. We reached out to her for a complete redesign of our website, and from the very first moment of communication, we had a great feeling about it, and we weren’t mistaken. The entire process was smooth, easy, and extremely professional.

Our website required a lot of detail and very specific features, so there was plenty to do in terms of design and editing. Kaylee not only delivered everything but also created a clear 5-day plan that she followed masterfully.

She handled every aspect, from SEO, layouts, fonts, and overall structure, with precision and care. We absolutely love everything she did. Beyond her technical skills, she always worked with a smile, kindness, and a highly professional approach, taking the time to explain each step and new concept so that we could fully understand the process.

We couldn’t recommend Kaylee enough!!”

— Quora Strings | Violin Duo Calgary

Brand Design

From the beginning, it was clear: this wasn’t about flashy visuals. It was about refined presence and quiet confidence. Quora Strings works with high-end clients who value sophistication, emotion, and meaning. Every visual and strategic design choice had to communicate that.

I developed a visual identity rooted in timeless elegance, with subtle modern touches to reflect their performance style and stage presence. The brand features:

A rich yet restrained color palette of black, gold, and soft neutrals
Elegant, editorial-style typography for a polished look
Design elements that complement rather than compete with their visuals
A tone of voice that feels confident, warm, and refined

This brand was designed to resonate with both luxury wedding clients and corporate planners, while leaving space for the duo’s artistry to shine.

Website Design

This project was much more than a basic platform switch. Quora Strings' WordPress site wasn’t just underperforming, it was holding them back. Not only was the design out of alignment with their brand, but technical issues meant they couldn’t update or manage it without stress.

The redesign began with intentional strategy: how do we position them as the world-class artists they are, while still making the site approachable and easy to navigate? Every page, from Home to Services to Repertoire, was custom-designed with that question in mind.

Key features include:

Fully restructured layout to guide users from first impression to inquiry
Custom service pages for weddings, private events, and corporate bookings
A beautifully curated Repertoire page to show musical depth and range
Elegant calls-to-action designed for the right-fit clients to connect
Mobile-optimized design for on-the-go planners and clients
SEO-rich copy and structure for long-term discoverability

I also built in blogging functionality to support ongoing content creation and implemented premium SEO across the site, including technical, local, and keyword-based strategies tailored to their market.

View SEO results ⟶

Home Page

About Page

Services Page

FAQs Page

Contact Page

WordPress to Squarespace Case Study

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WordPress to Squarespace Case Study ⟶

wordpress-to-squarespace-migration-service-moving-from-wordpress-to-squarespace-service-endeavor-design-studio-wordpress-to-squarespace-support

WordPress to Squarespace Case Study | Quora Strings

An Alberta-based service violin duo struggling with continued technical issues preventing conversions and business growth on their WordPress website. We gathered their existing website content, and rebuilt their entire website in Squarespace to improve design, ease of maintenance, and long-term growth.