client: RIDGE MARKETING & STRATEGY
Squarespace Redesign + SEO for a Manitoba Marketing Expert
scope: WEBSITE redesign · seo Strategy
Ridge Marketing & Strategy is a Manitoba-based fractional marketing expert serving businesses in Brandon and Winnipeg. After years of leading marketing initiatives in corporate environments, she stepped into business ownership — bringing deep expertise, clarity, and strategic thinking with her.
The challenge?
Despite her experience, she wasn’t being found online in her target region. And when she was, she was competing against larger, well-established marketing firms dominating local search results.
This project focused on repositioning Ridge as the strategic authority she is, elevating her digital presence to match her expertise, and building a strong local SEO foundation that would allow her to compete, and win, in Brandon and Winnipeg search results.
“Working with Kaylee is a clear, communicative dream.”
Website Design
The Core Objectives
Establish authority equal to (or greater than) larger firms
Clarify her niche: fractional marketing leadership
Improve local visibility in Manitoba
Elevate the visual presence to reflect strategic expertise
Guide visitors from curiosity to confident inquiry
Design & Messaging Strategy
The “before” site had strong foundations but felt visually flat and slightly corporate-heavy. The structure didn’t fully differentiate Ridge from traditional marketing agencies, and the hierarchy wasn’t clearly positioning her as a strategic partner.
In the redesign, we:
Rebuilt the homepage to immediately clarify her positioning as a fractional marketing expert
Strengthened headline clarity and on-page messaging
Refined typography hierarchy for better readability and SEO structure
Introduced stronger visual contrast and intentional color blocking (deep teal sections, strategic use of white space, elevated imagery)
Reworked page flow to guide visitors through problem → solution → credibility → action
Enhanced photo use to show leadership presence and expertise (less “stock corporate,” more strategic and grounded)
The new design feels:
Confident
Established
Strategic
Human
Regionally relevant
It now communicates, at a glance, that this is not a junior consultant — this is executive-level marketing leadership available without the full-time hire.
SEO Strategy & Results
The SEO component focused heavily on local search positioning in Manitoba, specifically targeting:
Brandon
Winnipeg
Provincial-level searches (Manitoba)
We implemented:
Location-based keyword strategy
Optimized page titles and meta descriptions
Strong H1–H3 hierarchy aligned with target search terms
Service-specific landing sections focused on fractional marketing
Internal linking improvements
Refined copy to naturally integrate primary keywords
Technical cleanup for crawl clarity
Results
Ridge Marketing & Strategy now ranks in the Top 5 positions for all primary target keywords, including:
“fractional marketing Manitoba”
“marketing expert Brandon”
“marketing expert Winnipeg”
“fractional marketing expert Manitoba”
For a solo expert competing against established agencies, this level of visibility is significant. It positions her directly alongside — and often above — larger firms in her region.
This shift means:
Increased qualified traffic
Stronger credibility in search
Reduced reliance on referrals alone
More authority within her market
