e-commerce website design · squarespace · wix · shopify

An Online Shop Designed to Make Buying Feel Easy.


Strategic e-commerce website design for established businesses ready for a more intuitive customer experience, a more professional online presence, and a shop that better supports the way their business actually works.

E-Commerce Design Built Around Your Business.

Every project begins by understanding what you sell, how your customers shop, and what needs to happen behind the scenes.

Depending on your project, we may refine:

✓ Customer journey + shop structure
✓ Product organization + filtering
✓ Product pages + galleries
✓ Product options + variants
✓ Cart + checkout experience
✓ Pickup, delivery + fulfillment
✓ Integrations + automations
✓ Custom functionality
✓ Website copy + content hierarchy
✓ E-commerce SEO
✓ Mobile experience

Your business has grown. Your online shop should be able to keep up.

As your business grows, your e-commerce website often has to do more too.

More products. More options. More orders. More moving pieces.

Together, we'll create a thoughtful shopping experience that makes it easier for customers to find what they need, understand their options, and confidently purchase—while considering the systems and functionality your business needs behind the scenes.

Because good e-commerce design isn't only about how your shop looks. It's about how well the whole experience works.

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E-Commerce Design That Considers the Whole Experience.


Transform Your Existing Shop

Already selling online, but know the experience could work better?

We'll refine your existing Squarespace, Wix, or Shopify shop around the business you've grown into—from design and product discovery to customer journey, functionality, and checkout.

Custom E-Commerce Website

Ready for a completely new online shop?

A custom e-commerce website thoughtfully designed around your products, customers, and business goals—from site structure and visual design to shopping experience, SEO, and launch.

E-Commerce Website + Brand

Building something that needs the complete foundation?

Pair your custom e-commerce website with a strategic visual identity for a cohesive brand and shopping experience from the very beginning.

Squarespace, Wix or Shopify?

The Right Platform Depends on the Business.

I work across Squarespace, Wix, and Shopify, recommending the platform and approach that best supports what you're selling, how your customers buy, and how you'd like to manage your business moving forward.

Squarespace
Beautifully integrated content + commerce for curated product businesses.

Wix
Flexible design and functionality for businesses with more customized customer journeys.

Shopify
Powerful commerce infrastructure for product-led businesses with larger or more complex shops.

Not sure which one you need? You don't have to be. We'll figure that out together.

A Thoughtful Process, From Strategy to Shop

Frequently Asked Questions

Tell me a little about your business, what you’re selling, and what you’d love your online shop to do better.

I’ll personally review what you share and let you know whether I think an existing-shop transformation, a custom e-commerce website, or another approach makes the most sense for where you’re headed.

You don’t need to have the technical solution figured out before reaching out—that’s part of what I’m here to help with.