client: the healthy divorce
Squarespace Website Reset for Holistic Divorce Coach
scope: WEBSITE REDESIGN · SEO STRATEGY · UX REFINEMENT
The Healthy Divorce supports women navigating separation with greater clarity, emotional support, and a more intentional approach to one of life’s most complex transitions.
Founded by Anna Wallace, a licensed attorney and holistic divorce coach, the business offers a uniquely balanced perspective, combining legal understanding with compassionate guidance designed to help women move forward feeling informed, supported, and empowered.
Anna came to Endeavor Design Studio with a website that already reflected deep care for the women she serves. However, opportunities existed to strengthen the structure, clarify the messaging, and build stronger SEO foundations so that more women searching for supportive divorce guidance could discover her work.
This project focused on refining the website’s structure and flow to better communicate Anna’s thoughtful approach, improve navigation across key pages, and create a digital presence that feels calm, grounded, and aligned with the experience she provides to her clients.
Website Design
The primary goal of the Website Reset was to create a digital space that reflects the emotional intelligence and clarity at the core of The Healthy Divorce.
The previous website contained meaningful content and strong foundational messaging, but the structure and flow did not always guide visitors clearly through Anna’s services or communicate the full depth of her unique approach.
The redesign focused on improving clarity, strengthening page hierarchy, and creating a more supportive and intuitive experience for visitors navigating a sensitive life transition.
The Core Objectives
Create a website experience that feels supportive, calm, and professional
Clarify messaging so visitors quickly understand Anna’s unique approach
Guide visitors clearly from introduction through to consultation options
Improve navigation across core service pages
Refine structure to support a smoother reading experience
Strengthen trust through thoughtful layout and content flow
Ensure consistency across key pages
Support long-term visibility through strong SEO foundations
Create a cohesive digital presence aligned with the care Anna provides
Allow the website to grow alongside future offerings
Design & Messaging Strategy
The updated website introduces a more intentional content structure, allowing visitors to more easily understand the support available to them and feel confident taking the next step.
Key improvements included
Restructuring the Home page to create a clearer introduction to Anna’s approach
Refining the About page to better communicate both professional expertise and personal perspective
Improving flow across the 1:1 Consultation page to support informed decision-making
Enhancing clarity and structure on the Haven Membership page
Strengthening internal linking between related pages
Refining messaging to feel more supportive, grounded, and accessible
Improving visual hierarchy through spacing and typography adjustments
Optimizing image sizes to support faster loading speeds
Creating a smoother overall reading experience
Ensuring consistency across all updated pages
The result is a website that communicates both professionalism and empathy, helping visitors feel supported while exploring their options.
SEO Strategy & Results
Premium SEO enhancements were implemented across key pages to support visibility for women searching for supportive divorce coaching and guidance online.
Because services in this space are often discovered through highly personal and research-driven search journeys, the SEO strategy focused on improving page structure, keyword alignment, and overall clarity so the website can continue building visibility over time.
SEO IMPLEMENTATION INCLUDED
SEO enhancements applied across 8 key pages
Keyword-informed page titles and meta descriptions
Strong H1–H3 heading hierarchy
Image optimization for improved page speed
Image alt text implementation
Internal linking improvements
Content restructuring to support crawl clarity
Technical SEO configuration within Squarespace settings
Mobile usability refinements
Foundational keyword alignment for coaching-related search intent
Page structure improvements to support long-term content growth
The goal was to ensure the website continues to strengthen its visibility as new content and resources are added.
Results
The Healthy Divorce now has a more cohesive and supportive digital presence that reflects the care and intentionality behind Anna’s work.
The site is positioned to:
Communicate Anna’s unique combination of legal expertise and holistic support
Provide a calm and clear experience for visitors navigating a sensitive life transition
Guide visitors naturally toward consultation and membership options
Support long-term search visibility through strong SEO foundations
Strengthen trust through thoughtful structure and messaging
Create space for future content and program growth
Most importantly, the website now feels aligned with the experience Anna provides her clients: supportive, thoughtful, grounded, and deeply respectful of the journey they are navigating.
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