client: block interior design

Squarespace Redesign + SEO for Calgary Interior Design Firm

scope: WEBSITE REDESIGN · SEO STRATEGY · UX REFINEMENT

Block Interior Design Inc. is a highly established commercial interior design firm based in Calgary, serving clients across Western Canada. Their team is known for creating thoughtful, functional spaces that balance creativity with practical design expertise.

When they reached out, their website was still on the original Squarespace 7.0 platform and no longer reflected the level of work their firm is known for today. They had a growing list of ideas for improving the design, structure, and visibility of the site, but needed support translating those ideas into a clear and strategic plan.

This project focused on modernizing the website experience, refining page structure, and implementing foundational SEO improvements to support long-term visibility for commercial interior design services.

“Working with Kaylee on our website reset was such a seamless and enjoyable experience. She really listened to what we needed, responded quickly, and was so easy to collaborate with. Thank you, Kaylee, for all your hard work, we truly appreciate it!”

— simone, Block Interior design

Website Design

The website redesign focused on updating the visual structure and improving overall usability while maintaining alignment with Block Interior Design’s established brand direction.

Page layouts were refined to create a more modern and cohesive experience, with improved spacing, typography hierarchy, and clearer navigation between projects, services, and firm information.

The updated structure allows visitors to explore the firm’s portfolio more easily, understand the scope of services offered, and move naturally toward contact and inquiry pages.

SEO Strategy & Results

SEO foundations were implemented across key pages to support visibility for commercial interior design searches in Calgary and Western Canada.

Improvements included optimized page titles and meta descriptions, heading structure refinements, image optimization, and internal linking updates to support clearer search engine indexing.

These updates position the website to continue strengthening its organic visibility as new projects and content are added over time.

Results

Block Interior Design now has a more modern, cohesive website that reflects the professionalism and expertise of their team.

The site is positioned to support continued growth, improve discoverability in search, and provide a clear and engaging experience for potential clients exploring their work.