client: chavah childbirth services
Squarespace Redesign + SEO for Calgary & Cochrane Doula
scope: WEBSITE REDESIGN · SEO STRATEGY · UX REFINEMENT
Chavah Childbirth Services provides compassionate, evidence-based doula support for families in Cochrane, Calgary, and surrounding areas. Erin has been supporting birthing families since 2006, offering grounded guidance and thoughtful care throughout pregnancy, birth, and postpartum.
When Erin reached out, her business was already well established locally, but her website was not reflecting the depth of her experience or helping new families discover her services online. She had previously invested in SEO but had not seen meaningful improvement in visibility or inquiries.
This project focused on refining the website structure, strengthening messaging clarity, and implementing strategic SEO improvements to help more families find and connect with her services. The result is a warm, welcoming digital presence that supports both search visibility and client connection.
“It truly looks fantastic! The redesign went better than I ever could have imagined.”
— Erin, chavah Childbirth Services
Website Design
The Squarespace website redesign focused on creating a more supportive and intuitive experience for families navigating an important and often emotional season of life.
Page layouts were refined to improve flow, readability, and clarity, helping visitors quickly understand Erin’s approach and the types of support available. Content was thoughtfully reorganized to guide visitors naturally from introduction through to inquiry, while maintaining the calm and reassuring tone that is central to the Chavah Childbirth Services brand.
The updated design allows Erin’s experience and care to come through more clearly, helping potential clients feel confident reaching out for support.
SEO Strategy & Results
SEO improvements were implemented across key pages to strengthen visibility for doula services in Cochrane, Calgary, and surrounding communities.
Updates included refined page titles and meta descriptions, improved heading structure, internal linking adjustments, and image optimization to support both search performance and user experience.
By aligning website structure with how families search for birth and postpartum support, the site is now positioned to continue building organic visibility over time.
Results
Following the Website Reset and SEO improvements, Chavah Childbirth Services saw meaningful growth in search visibility and inquiries.
Since the redesign & SEO implementation, Chavah Childbirth Services now:
Ranks for multiple page 1 keywords related to doula services
Increases organic website traffic
Connect swith more aligned families searching for support
Provides a clear and welcoming path to inquiry
Supports continued growth through strong SEO foundations
The website now reflects the level of care, professionalism, and experience Erin brings to the families she supports.
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