client: Morning Glory & Grace
Wix Website Redesign + SEO Reset for a Calgary Wedding Florist
scope: WEBSITE REDESIGN · SEO STRATEGY · UX REFINEMENT
Morning Glory & Grace is a Calgary-based floral studio creating romantic, nature-inspired florals for weddings and meaningful celebrations. With over a decade of experience in floral design, Malinda brings a deep sense of care, intentionality, and artistry to each arrangement she creates.
Her work is thoughtful, expressive, and rooted in the belief that flowers help shape the atmosphere of a moment. Every design is created to feel personal and connected to the couple, the season, and the setting.
The challenge?
While her work was beautiful and her experience extensive, her existing website did not fully reflect the quality or refinement of what she offers. The site had grown gradually over time, resulting in inconsistencies in layout, hierarchy, and visual cohesion. Opportunities existed to clarify messaging, strengthen structure, and create a more elevated and editorial online presence.
Additionally, foundational SEO elements had not yet been implemented, limiting her ability to be discovered by couples searching for wedding florists in Calgary and surrounding areas.
This project focused on creating a calm, cohesive digital experience that reflects the care and artistry behind Morning Glory & Grace, while building strong SEO foundations to support long-term visibility.
“Absolutely could not have done this without Kaylee! ...
Kaylee took what I had and exploded it into the most beautiful project and something that I’m so very proud of.
She is a magician with all of it... incredibly organized and thoughtful with her communication, supportive and encouraging, and my biggest cheerleader.
I’m so happy to have worked with her and words cannot express how grateful I am to have her create this website for me.
Cannot recommend her enough... she’s fabulous at what she does!”
Website Design
The primary goal of the design reset was to create a website that feels aligned with the experience Malinda creates for her clients: warm, intentional, refined, and quietly expressive.
The previous site included strong visual elements but lacked consistency in spacing, typography hierarchy, and page flow. Visitors were not always being guided clearly from introduction through to inquiry, and key opportunities existed to improve clarity and cohesion across pages.
The redesign focused on enhancing structure while maintaining the softness and sincerity that is central to the Morning Glory & Grace brand.
The Core Objectives
Elevate the visual experience to reflect the artistry of her work
Create a cohesive, airy, editorial-inspired design direction
Clarify messaging so visitors quickly understand her services
Guide visitors naturally from introduction to inquiry
Highlight portfolio work in a more immersive and intentional way
Build trust through thoughtful structure and refined presentation
Strengthen long-term search visibility through SEO foundations
Create a digital presence that feels calm, welcoming, and professional
Design & Messaging Strategy
The updated design introduces more visual breathing room, refined typography hierarchy, and a softened color palette that complements the romantic and nature-inspired qualities of the brand.
Key improvements included
Restructuring the homepage to create a more intuitive flow from welcome → services → philosophy → inquiry
Creating a dedicated About page to share the heart behind the work
Refining typography hierarchy for improved readability and consistency
Introducing subtle script accents to add warmth and softness
Strengthening consistency in spacing, margins, and layout rhythm
Clarifying service descriptions to support decision-making
Enhancing calls-to-action throughout the site to guide visitors naturally
Reworking the portfolio structure so each wedding and event has space to shine individually
Creating a blog structure to support long-term SEO growth
Integrating photographer credits in a thoughtful, editorial manner
Improving overall cohesion across pages so the experience feels intentional from beginning to end
It now communicates the level of care, professionalism, and artistry that couples can expect when working with Morning Glory & Grace.
SEO Strategy & Results
Premium SEO was implemented across the entire website to support visibility for couples searching for wedding florists in Calgary and surrounding areas.
Because wedding florals are often discovered through location-based searches and venue inspiration, the SEO strategy focused on aligning page structure, keywords, and content opportunities with how couples naturally search during the planning process.
SEO IMPLEMENTATION INCLUDED
Keyword-informed page titles and meta descriptions
Strong H1–H3 heading hierarchy
Image alt text across portfolio galleries
Image compression to improve page speed performance
Portfolio restructuring to support venue-based search visibility
Internal linking improvements
Blog setup to support ongoing content growth
Google Business Profile setup to support local search presence
Technical SEO configuration within Wix settings
Structured page flow supporting crawl clarity
Foundational keyword alignment for Calgary and Alberta search intent
The goal was to ensure that as new portfolio work and blog content are added, the site continues to strengthen its visibility over time.
Results
Morning Glory & Grace now has a cohesive, elevated digital presence that reflects the care and intention behind her work.
The site is positioned to:
Attract aligned couples searching for wedding florals in Calgary
Build credibility through refined visual presentation
Support long-term search visibility through strong SEO foundations
Showcase portfolio work in a way that feels immersive and inspiring
Provide a clear path for visitors to inquire
Grow organically as new weddings and blog content are added
Most importantly, the website now feels aligned with the experience clients can expect when working with Morning Glory & Grace: thoughtful, calm, personal, and beautifully considered.
