client: light at the end of the clutter
Squarespace Web Design Day for a Calgary Professional Home Organizer
scope: WEBSITE refresh
Light At The End Of The Clutter is a Calgary-based professional home organizing business focused on helping individuals and families create calmer, more functional spaces that feel easier to maintain and support everyday life. While the business already had a strong foundation and clear heart behind the brand, the website no longer fully reflected the level of professionalism, warmth, and thoughtful support Lisa provides her clients. The goal of this website refresh was to create a more elevated and cohesive online experience while preserving the approachable, welcoming personality that makes the business so relatable and trusted.
Kaylee was absolutely incredible to work with! The whole process of having my website refined was seamless.
She is so kind, and was quick to reply back to all of my questions.
It’s easy to see that she is incredibly passionate about what she does, and you can tell she puts her heart and soul into her work.
I wish I would have hired her sooner. I would highly recommend her to anyone!
-Lisa, Light at the End of the Clutter
Website Design
Together, we focused on simplifying and restructuring the overall website experience to improve clarity, flow, and emotional connection throughout the site.
The project included:
a complete homepage refresh
creation of a brand new About page with more personal storytelling,
restructuring of the Services page for improved navigation and conversions,
refinement of typography, spacing, imagery, and visual hierarchy,
integration of clearer calls-to-action,
subtle interactive movement throughout the site,
light SEO refinements, and image optimization.
The final result feels calmer, more intentional, and much more aligned with the supportive experience clients receive when working with Light At The End Of The Clutter.
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