client: running with regnier
Squarespace Website Design Reset for Calgary Running Coach
scope: BRAND DESIGN · WEBSITE DESIGN · SEO STRATEGY
Running With Regnier provides science-informed strength and endurance coaching for runners working toward meaningful performance goals; from completing a first marathon to qualifying for Boston.
Amanda brings a rare combination of academic expertise in sport physiology and genuine care for the athletes she supports. Her coaching approach is grounded in evidence-based training principles, while still recognizing the very human experience of pursuing progress, building resilience, and developing confidence over time.
She came to Endeavor Design Studio looking for a brand and website that would reflect both her professional depth and her approachable coaching style. The goal was to create a digital presence that communicates credibility and clarity, while also feeling welcoming to runners at many different stages of their training journey.
This project focused on developing a refined brand system and strategic Squarespace website designed to support long-term business growth, improve clarity for potential clients, and create a cohesive online experience aligned with the thoughtful, supportive coaching Amanda provides.
Brand Design
As a coach rooted in both science and empathy, Amanda wanted a brand identity that could reflect her dual strengths: her academic background in sports physiology and her ability to support athletes in a highly personal way.
The visual identity balances structure with warmth. A grounded, cool-toned palette draws subtle inspiration from the running track, while typography choices feel both intelligent and inviting. The molecular-inspired icon references Amanda’s foundation in sport science, while versatile secondary marks provide flexibility across digital platforms, social media, and training resources.
The result is a brand that communicates trust, clarity, and professionalism, while still feeling approachable to runners seeking both guidance and encouragement.
Squarespace Website Design
The primary goal of the Website Reset was to create a digital space that feels aligned with Amanda’s coaching philosophy: thoughtful, structured, encouraging, and grounded in real expertise.
The previous online presence included strong foundational content but opportunities existed to create clearer pathways for visitors to understand her services, explore resources, and confidently take the next step toward working together.
The updated website introduces a more cohesive structure, refined visual hierarchy, and intentional flow to support both user experience and long-term growth.
The Core Objectives
Create a professional and credible digital presence aligned with Amanda’s expertise
Communicate both scientific credibility and approachability
Guide visitors clearly from introduction through to inquiry
Present services in a way that supports confident decision-making
Create a strong content structure to support future blog growth
Ensure the website can grow alongside the business
Improve clarity, structure, and navigation across pages
Provide a cohesive visual system that supports consistency over time
Strengthen long-term search visibility through SEO foundations
Create a digital experience that feels supportive, clear, and encouraging
Design & Messaging Strategy
The redesigned website introduces clearer structure, improved visual rhythm, and more intentional page flow to help visitors understand Amanda’s coaching approach and feel confident taking the next step.
Key improvements included
Restructuring the homepage to guide visitors naturally from introduction → coaching philosophy → services → resources → inquiry
Clarifying messaging to reflect both the scientific depth and supportive nature of Amanda’s coaching
Creating a cohesive visual hierarchy through refined typography and spacing
Developing a flexible page structure that supports future content growth
Designing a resource library to support education-based marketing and long-term SEO growth
Strengthening calls-to-action to help visitors confidently take next steps
Ensuring consistency across pages to create a cohesive experience
Supporting readability and clarity across both desktop and mobile devices
Aligning the visual direction with the professionalism of Amanda’s credentials
Creating a structure that can scale as new services and resources are added
The result is a website that communicates both expertise and approachability, helping potential clients feel confident in both Amanda’s knowledge and her coaching style.
SEO Strategy & Results
Premium SEO was implemented across the website to support visibility for runners searching for personalized coaching support in Calgary and beyond.
Because coaching services are often discovered through highly specific search queries related to training goals, race preparation, and performance development, the SEO strategy focused on aligning site structure and content opportunities with how runners naturally search for guidance online.
SEO IMPLEMENTATION INCLUDED
Keyword-informed page titles and meta descriptions
Strong H1–H3 heading hierarchy
Foundational keyword alignment for coaching-related search intent
Image alt text implementation
Structured page flow supporting crawl clarity
Internal linking improvements
Blog structure setup for long-term content development
Technical SEO configuration within Squarespace settings
Mobile usability optimization
Image compression to support page speed performance
Content structure designed to support future educational resources
Results
Running With Regnier now has a cohesive brand and website that reflect the depth of Amanda’s expertise and the supportive experience she provides to her clients.
Since the website design and SEO reset, Running with Regnier has seen:
➛ 500% increase in clicks in less than 30 days
➛ Ranked for 20+ keywords on Google’s page 1
➛ Ranked at the top of Google for core services
➛ Local reach expanded 4x
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