The Intentional life project
Website Design · Brand Identity · Content Architecture
The Intentional Life Project is a digital sanctuary created to support women in living with more presence, ease, and personal agency. The vision behind the project was deeply rooted in creating a brand and online space that didn’t just deliver information, but invited visitors into a feeling. A sense of breath, and a fresh way forward.
This was a full-circle project that blended strategy, storytelling, and soul. Every detail, from the typography to the texture layering to the content flow, was chosen to guide the visitor through a calm, self-directed journey. A curated blog, intentional opt-ins, and an evolving free resource library form the core of the site’s offering; all built to foster exploration, trust, and lasting connection.
Brand Design
designed to mirror the lived experience of slow, intentional living. Soft, coastal-inspired tones were paired with natural textures and flowing visual elements to create a feeling of warmth and calm movement.
The logo and brand motif were intentionally minimalist yet symbolic, allowing the imagery and language to take center stage. The visual system was designed to be equally at home beside a reflective journal prompt or an evergreen guide to conscious living.
Typography choices were made to balance softness with clarity. Serif fonts for warmth and structure, paired with subtle sans-serifs for approachability. The overall aesthetic speaks to emotional resonance, inner spaciousness, and a kind of lived-in simplicity that feels both human and aspirational..
Website Design
Home Page
Story Page
Library Page
Blog
