SQUARESPACE WEBSITE REDESIGN + SEO
BLOCK INTERIOR DESIGN
Squarespace website redesign and SEO for a Calgary-based Interior Design firm.
Block Interior Design Inc. is a full-service commercial interior design firm based in Calgary, serving clients across Western Canada. Their team is highly established in the industry and an absolute dream to collaborate with!
When they reached out, their Squarespace site was still on the original 7.0 platform. They had a growing list of design ideas, updates, and SEO goals… but weren’t quite sure where to start. They knew their website needed to evolve with their business—and that it was time to finally prioritize visibility in search.
That’s where I came in.
Website Redesign + SEO
Together, we turned their wish list into a refined, strategic, and future-ready site. I implemented a full redesign that brought their visual ideas to life and elevated how their work is presented online. Some standout updates include:
A home page refresh featuring high-impact project highlights
New categorized project galleries (Workplace, Retail, Hospitality, etc.)
Expanded team bios and company distinguishments to reflect their credibility
A fully restructured portfolio to better showcase their growing body of work
On the technical side, we migrated from Squarespace 7.0 with care and precision—ensuring all updates were implemented seamlessly. Behind the scenes, I also handled the Premium SEO setup from the ground up: optimizing key pages, writing metadata, creating crawlable structure, and setting the site up to rank organically over time.
The final result? A clean, elevated, and complete online presence that not only reflects the quality of their design—but also works harder behind the scenes to help them attract aligned commercial clients.
Now, they can post projects on social because they want to, not because they have to.
SEO & Squarespace Redesign Updates
Home Page
About Page
Contact Page
Services Page
Portfolio Page
Portfolio Category Page
“Working with you on our website update was such a seamless and enjoyable experience. You really listened to what we needed, responded quickly, and were so easy to collaborate with, especially when we needed to find the best solution together. Thank you for all your hard work, we truly appreciate it!”
— BLOCK INTERIOR DESIGN STUDIO
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