How to Attract the Right Clients to Your Website and Inbox
How to Attract the Right Clients to Your Website (So You’re Not Stuck Answering Inquiries That Just Don’t Fit)
There’s nothing quite like the ping of a new inquiry.
But if you’re constantly opening emails from people who feel...off—too low-budget, not your vibe, or asking for services you don’t even offer—it might be time to take a closer look at what your website is really saying.
Because attracting aligned clients?
It’s not about more traffic. It’s about intentional connection.
Whether you’re a designer, coach, photographer, or creative solopreneur, your website shouldn’t just showcase your work—it should quietly filter in the right people and filter out the ones who aren’t a fit.
Let’s talk about how to make that happen—with clarity, warmth, and zero bro-marketing.
First, why does this even matter?
Your website is more than a digital business card.
It’s your quietest team member. Your 24/7 brand rep. Your client’s first real impression.
And if you're constantly getting vague or off-base inquiries, that’s a sign your website isn’t doing its job.
The good news? You don’t need a full rebrand. A few strategic shifts in your design, copy, and structure can start calling in the right people almost immediately.
Let’s break down the most impactful tweaks:
7 Ways to Attract the Right Clients to Your Website
1. Get super specific about who you’re for
Your dream clients should feel a little called out (in the best way) when they land on your homepage.
Instead of:
“I’m a photographer.”
Try something like:
→ “Brand photography for wellness professionals ready to own their presence online.”
→ “Helping coaches & creatives turn their energy into scroll-stopping visuals.”
Clarity here doesn’t repel people—it builds trust. Fast.
2. Use visuals that reflect your dream client’s vibe
People want to feel seen, before they even read a word.
If your dream clients are soft, soulful, design-obsessed women building purpose-led brands… show that energy. Your images (both brand photos + design elements) should reflect their lifestyle, taste, and values.
Because aesthetics aren’t just pretty, they’re powerful filters.
3. Write like you’re talking to them
Your words should feel like a voice note from someone who gets them.
Ditch the generic copy and lean into how your clients want to feel.
Instead of:
“I help people grow their brand.”
Try:
→ “Designing magnetic digital homes for creatives ready to expand without burning out.”
→ “Helping bold women get visible—without the hustle spiral.”
Feel the difference?
4. Lead with your values
People buy from people. And your values? They’re what make you unforgettable.
Whether you’re all about accessibility, anti-hustle energy, or creative freedom—make sure that comes through clearly. Let your website reflect why you do this work, not just what you do.
The more you sound like you, the more “OMG she’s the one!” messages you’ll get.
5. Let your About page work harder
This isn’t just a bio. Your About page is a mirror for your dream client.
Tell your story in a way that shows them you understand. Weave in the same language they use. Show your values in action. And yep, sprinkle in some intentional keywords like:
→ “Squarespace SEO for creatives”
→ “Website designer for women-led service brands”
Strategic AND heartfelt? That’s the sweet spot.
6. Use call-to-actions that guide, not just inform
You know that moment when you’re ready to take the next step, but the button just says “Learn More”? Meh.
Your site should confidently lead people where you want them to go.
Try:
→ “Book Your Redesign”
→ “Start My Strategy Week”
→ “Get Seen on Google”
Clear, compelling, and oh-so-clickable.
7. Don’t be afraid to gently repel
This is the big one. And I know, it can feel a little awkward (and honestly, kind of terrifying too!).
The more specific and clear you are, the easier it is for the right people to say yes—and for the wrong people to quietly walk away.
You’re not being unkind. You’re creating space for aligned, ease-filled growth. And that’s the whole point, right?
Let your website do the heavy lifting (so you don’t have to)
When your site is built with intention, strategy, and soul, it becomes your best client-attracting tool—working quietly in the background while you sip your coffee, go for a hike, or close your laptop early on a Thursday.
You deserve a digital home that reflects your energy and gently draws in the kind of clients who make you excited to check your inbox.
