The Intentional Life Project
BRANDING + SQUARESPACE WEBSITE DESIGN
The Intentional Life Project is a self-led passion project brought to life through a full website redesign, brand refinement, and visual strategy led by Endeavor Design Studio. This project included custom web design, copy development, brand voice articulation, layout flow, and a calming, intentional color palette inspired by soulful reflection and grounded living.
The site was designed on Squarespace 7.1 and built to house meaningful digital resources, gentle storytelling, and aligned user paths — inviting each visitor to slow down and connect deeply with what matters most.
Brand Design
The visual identity of The Intentional Life Project is rooted in softness, space, and quiet strength.
A palette of muted mauves, grounded greens, and warm neutrals that evoke reflection, clarity, and inner calm. Inspired by slow European mornings, textured pages of a well-loved journal, and the idea that alignment often whispers instead of shouts, the brand was intentionally designed to feel like a breath of fresh air.
Each design decision — from font pairings to imagery to flow — supports the heart of the project: that life was never meant to be lived on autopilot. The brand’s visual language mirrors the gentle, intentional approach it teaches, inviting users into a world that feels personal, grounded, and spacious.
Website Design
Home Page
Story Page
Library Page
Blog
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