Why I Chose Squarespace My Web Design & SEO Business
As a web designer and SEO specialist, choosing the right platforms to build client websites isn’t just a technical decision—it’s a strategic one. Over the years, I’ve experimented with WordPress, Shopify, custom-coded sites, and more. But as my business grew and my clients’ needs evolved, I found myself gravitating toward two platforms again and again: Squarespace and Wix.
Here’s why I’ve made them my go-to tools for helping clients create stunning, strategic, and search-optimized websites.
1. Ease of Use Empowers My Clients
One of the biggest frustrations I saw among small business owners and entrepreneurs was feeling locked out of their own websites. They’d pay a designer, get a beautiful site, but then struggle to make simple updates—or worse, feel scared to touch anything.
Squarespace and Wix both solve this beautifully.
Their intuitive, drag-and-drop interfaces mean my clients can update text, switch out photos, or add blog posts without calling me in a panic. That sense of empowerment is priceless, especially for service providers, creators, and small business owners who want to stay agile.
2. Design That Doesn’t Sacrifice Performance
I’m a designer at heart—but I’m also obsessed with performance. Squarespace and Wix offer modern, mobile-responsive templates that don’t just look good—they load quickly, adapt to every device, and meet today’s best practices for user experience.
What I love:
Squarespace templates are clean, polished, and perfect for brands that want a minimalist, editorial feel.
Wix provides unmatched flexibility for more creative, interactive layouts—great for bold brands, creatives, or those who need dynamic features.
I can match the platform to the personality and goals of each client—without compromising quality.
3. SEO-Friendly Foundations That Actually Work
Let’s bust a myth: drag-and-drop website builders can be optimized for SEO—if you know what you’re doing.
Both Squarespace and Wix have evolved dramatically in their SEO capabilities. With a little strategic setup (that’s where I come in 😉), these platforms can absolutely compete with WordPress when it comes to ranking on Google.
Why I trust them for SEO:
Editable meta titles & descriptions
Easy-to-implement alt text, image compression, and 301 redirects
Clean URLs and solid mobile performance
Built-in SSL and structured data (especially in newer versions)
When paired with the right content strategy and keyword research, both platforms support long-term organic growth.
4. Faster Build Times = Faster Results
As a business owner, I value efficiency—and I know my clients do too.
Because Squarespace and Wix don’t require custom development or extensive plugin wrangling, I can launch fully functioning, gorgeous websites in a fraction of the time it would take on more complex platforms. That means:
Faster ROI for clients
Quicker testing and iteration
Less stress for everyone involved
Whether a client is launching a new brand or rebranding an existing one, these platforms help us move fast and smart.
5. Built-In Tools Reduce Tech Overwhelm
Here’s something clients don’t always expect—but deeply appreciate: both platforms come with a suite of built-in tools that would require multiple plugins (and headaches) elsewhere.
From email marketing integrations to blogging tools, analytics dashboards to contact forms, Wix and Squarespace allow me to create all-in-one ecosystems for clients—without Frankenstein-ing together 10 different apps.
For small businesses with limited time and budgets, that’s a massive win.
6. It’s About the Right Fit, Not One-Size-Fits-All
Choosing to focus on Squarespace and Wix doesn’t mean I ignore other platforms. It means I’ve curated a toolbox that serves my niche best.
I work with:
Creatives and service providers who want bold, branded sites
Entrepreneurs who want a stunning online presence without tech overwhelm
Small teams who need something they can manage in-house after launch
Squarespace and Wix allow me to deliver high-impact design, user-friendly functionality, and real SEO results—without overcomplicating the process.
Wrapping Up
In a world where online presence is everything, choosing the right website platform is about more than aesthetics. It’s about flexibility, performance, strategy, and support.
For me and my clients, Squarespace and Wix hit that sweet spot. They make the process seamless, the results beautiful, and the journey collaborative.
If you’re ready to build a website that works for you—not against you—I’d love to help you choose the right platform and bring your vision to life.
Want to talk about your website goals?
Let’s connect and explore whether Squarespace or Wix is the right match for your brand.
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Hey! I’m Kaylee. Squarespace Website Designer, SEO Consultant, and SEO Writer.
Based in Calgary, AB Canada, I help intentional small business owners design freedom-first websites that do the heavy-lifting—so they can scale their dreams, live on their terms, and never look back at the 9-5 that they left behind.
