The Different Types of SEO (and How They Help You Grow a Freedom-First Business)
Hey, beautiful dreamer! ✨ If you're here, you probably already know that SEO (search engine optimization) is important for your website... but maybe you’re secretly wondering:
"Wait, what exactly is SEO? And what's the difference between all these types of SEO people keep talking about?" 🤯
Trust me — you’re not the only one. The world of SEO can sound super confusing and way more techy than it actually needs to be.
Here’s the truth: understanding a few key types of SEO — and how they work together — can totally transform your website from a "pretty online space" into a traffic-driving, client-attracting machine...
without needing to hustle harder or stay glued to your laptop 24/7. 🧘♀️
Today, I’m breaking it all down for you:
✨ What technical SEO, on-page SEO, and SEO writing actually mean
✨ How they fit together to boost your traffic
✨ What you can do today to start optimizing your Squarespace website (the freedom-first way!)
Ready to make SEO feel simple (and powerful)? Let’s go!
First, Let’s Talk About Why SEO Actually Matters (Like, a Lot)
Think about how you find new brands, service providers, or products:
You probably open Google and type something in, right?
That's exactly what your dream clients are doing too.
SEO is how you show up when they're searching for you — without having to constantly post on social media, chase down leads, or explain yourself over and over again.
✨ With good SEO, your website works for you behind the scenes.
✨ It quietly brings in aligned, ready-to-work-with-you people — even while you're taking a day offline, traveling, or binge-watching your favorite show.
That’s why SEO is one of the smartest, most freedom-focused investments you can make in your business. 🙌
The 3 Main Types of SEO (Explained Simply)
1. Technical SEO: Building a Strong Foundation for Your Website
Technical SEO is like the “behind-the-scenes” stuff that makes your website healthy, fast, and easy for Google to understand.
Here’s what technical SEO covers:
Site speed: Your website needs to load fast. Slow sites get penalized!
Mobile-friendliness: Your site must look amazing and work perfectly on phones and tablets. (Over 60% of traffic happens on mobile now!)
Secure site: Make sure your site is HTTPS-secured (Squarespace includes this automatically — yay!)
Sitemap: This is like a roadmap for Google to easily crawl your pages. (Squarespace automatically creates this too!)
Fixing broken links and errors: Broken links frustrate visitors and Google.
Why Technical SEO Matters:
If your website is slow, confusing, or broken behind the scenes, it doesn’t matter how amazing your content is — Google won’t show it to people.
Technical SEO makes sure your beautiful website can actually be found and trusted.
Quick Wins You Can Tackle on Squarespace:
Compress your images before uploading (try TinyPNG)
Test your site on mobile devices (fix anything that looks weird!)
Use Squarespace’s built-in SSL security and mobile-optimized templates
Regularly scan your site for broken links and fix them
✅ It’s not about being a tech genius — it’s about keeping your foundation strong and smooth so your site can grow!
2. On-Page SEO: Optimizing What’s Visible to Search Engines (and Visitors)
On-page SEO is about everything visitors (and Google) can actually see on your individual website pages.
Key parts of on-page SEO include:
Keyword research: Find the words and phrases your dream clients are typing into Google.
SEO titles and meta descriptions: Craft compelling titles and summaries that include keywords naturally.
Page headings (H1, H2, H3): Organize your page with clear, structured headings.
Image optimization: Name your images something meaningful and use descriptive alt text.
Internal linking: Connect your pages and blog posts together to keep people on your site longer.
Why On-Page SEO Matters:
Google needs context clues to understand what your page is about. When you structure your pages well and use keywords intentionally, you’re making it easy for both search engines and humans to understand, trust, and take action.
Quick Wins You Can Tackle Today:
Make sure every page has a clear keyword-rich title (not just “Home” or “Welcome”)
Fill in your SEO descriptions with real, helpful summaries (not just keywords stuffed together!)
Use your target keyword naturally in your headings and intro text
Link between related pages or blog posts (this boosts your site’s “authority” in Google’s eyes)
Example:
Your Service Page Title could be:
✅ "Squarespace Web Design for Female Entrepreneurs | [Your Brand Name]"
Instead of a boring, vague page name, you're telling both Google and your audience exactly what you offer and who it's for. 🎯
3. SEO Writing: Creating Content That Attracts Dream Clients on Autopilot
SEO writing is the art of creating high-value, search-friendly blog posts, service pages, and website copy.
It's about blending strategy (targeting keywords) with heart (serving your audience with real, meaningful content).
Good SEO writing includes:
📝 Blog posts that answer your audience's burning questions
📝 Website copy that clearly explains who you help and how
📝 Natural keyword usage without sounding robotic
📝 Calls to action that guide readers toward working with you
Why SEO Writing Matters:
Blogging, FAQ pages, and educational resources can help your site show up for so many more search terms — not just your business name.
✨ Every blog post you write is another chance to show up on Google.
✨ Every clear, optimized service page makes it easier for the right people to say YES to working with you.
Quick Wins for Better SEO Writing:
Focus each page or blog post on one main topic or keyword
Write at least 800–1200 words per post for Google to take it seriously
Use headings to break up your content (this helps both readers and SEO)
Always offer a clear next step (like booking a call, grabbing a freebie, etc.)
Example Blog Post Ideas for Your Site:
"How to Build a Freedom-Based Business Using Squarespace"
"5 Things Every Service-Based Entrepreneur Needs on Their Website"
"How to Get More Traffic to Your Website Without Posting Every Day"
Every helpful blog post = another "door" for new dream clients to find you. 🚪✨
Final Thoughts: SEO Is Your Freedom Tool (Not Your Full-Time Job)
SEO isn’t just about algorithms and keywords — it’s about making it easier for your dream clients to find you, trust you, and say YES to working with you.
And when you have a technically sound site, optimized pages, and thoughtful content working for you?
You’re building a business that supports your life — not one that demands your constant hustle. 🧡
Because friend, you didn’t leave your 9-5 just to create another trap.
You left to build freedom.
And SEO can help you actually live it.
Ready to Build a Website That Attracts Dream Clients (While You’re Off Living Your Life)?
If you're ready for a Squarespace site that doesn't just look good — but actually works for you while you're offline —
✨ I’m your girl! ✨
Check out my Squarespace SEO Services here!
Let’s create a site that brings you dream clients, traffic, and freedom you can feel. 🚀
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Hey! I’m Kaylee. Squarespace Website Designer, SEO Consultant, and SEO Writer.
Based in Calgary, AB Canada, I help intentional small business owners design freedom-first websites that do the heavy-lifting—so they can scale their dreams, live on their terms, and never look back at the 9-5 that they left behind.
