Squarespace SEO: The Complete Beginner’s Guide for 2025
Hey there, friend! Let’s get real for a sec.
You’ve poured your heart into your website.
You’ve got the pretty pages, the dreamy brand photos, maybe even a blog you update (when you remember).
But if you’re still secretly thinking “I hope people find me…” every time you hit publish — let’s fix that, together.
This is your cozy, no-jargon guide to understanding Squarespace SEO — so your site can actually work for you while you live your life.
What We’ll Cover:
✨ What SEO actually means — in plain English
✨ Why it matters for your Squarespace site
✨ The 3 types of SEO you should care about
✨ Step-by-step starter checklist — no overwhelm, promise
✨ My cozy “skip the stress” tip for staying consistent
✨ How to know when to DIY it (and when to hand it off)
So… what even is SEO?
SEO stands for Search Engine Optimization — but don’t let the fancy name scare you.
Basically? It’s how you help Google (and real people!) find your website when they’re searching for what you do.
No SEO? Your site’s like a cute little cabin hidden deep in the forest.
Good SEO? You’ve strung up fairy lights, hung a clear “OPEN” sign, and maybe even handed out free maps. 🗺️✨
Why does SEO matter for Squarespace?
Squarespace is my favourite platform — it’s clear, strategic, and simple. But no matter how stunning your site is, if you don’t give Google a few helpful hints, you’re missing out on people who want to pay you.
SEO is what turns your website into a quiet, behind-the-scenes team member — working 24/7 to connect you with your dream clients. So you can spend more time doing what you love — like walking the dogs, sipping your coffee, or creating your magic — without worrying about who’s going to find you next.
The 3 Types of SEO (No Tech Overwhelm Here)
1. On-Page SEO:
This is everything you put on your site — your page titles, headings, keywords, photos, links.
Think of this as your cozy living room: you want it tidy, inviting, and easy to navigate.
2. Off-Page SEO:
This is what happens outside your site — like other websites linking to you, people sharing your content, or guest posts.
Basically: word of mouth, but online.
3. Technical SEO:
This is the “under the hood” stuff — like site speed, mobile friendliness, indexing settings.
Squarespace makes a lot of this simple — which is why I love it.
If you’re a small biz or service provider?
Focus on On-Page and basic Technical SEO first. That’s where you’ll see the biggest wins.
How to Actually Get Started (Your Cozy Squarespace SEO Checklist)
☕ Grab your coffee. Let’s do this, one step at a time.
Step 1: Do a Little Keyword Research
Ask yourself: What is my dream client actually Googling when they want what I offer?
Example: Instead of just “photographer,” think “Calgary brand photographer for small businesses.”
Instead of “coach,” think “online business coach for introverts.”
💡A fave cozy tip: Use free tools like Ubersuggest or just type your idea into Google — see what comes up in the “People also ask” and “Related searches.”
Step 2: Tidy Up Your Page Titles & Descriptions
Each page should have a clear title with your main keyword — plus a short meta description that makes people want to click.
Squarespace lets you set this in the SEO settings for each page. Easy!
Step 3: Make Your URLs Clear
Short, sweet, and keyword-friendly:
✔️ /wedding-photographer-calgary
🚫 /page-1-asdf123
Step 4: Use Keywords Naturally
Sprinkle your keywords in your headings and first paragraph — but don’t force it.
Write for your reader first. Google’s smart enough to follow along.
Step 5: Optimize Your Images
Before you upload your photos, rename the files.
✔️ “squarespace-web-design-calgary.jpg” is your friend.
🚫 “IMG_2025.jpg” is not.
Add alt text that describes what’s in the photo — this helps with SEO and makes your site more accessible.
Step 6: Connect Your Pages (Internal Linking)
Google loves links.
Link from your homepage → services → blog posts → contact page.
Think of it like cozy paths between rooms in your digital home.
Step 7: Stay Consistent (No Need to Burn Out)
You do not need to churn out blog posts every week.
Focus on quality, evergreen content your people are actually searching for. Show up consistently — even once a month adds up!
✨ Cozy SEO Secret ✨
If you do nothing else, do this:
Think like your dream client.
What are they typing into Google when they need you?
Answer that question, clearly and kindly and you’re already ahead of most.
When to DIY vs. Delegate
Look — SEO can feel like a rabbit hole.
You can DIY it (and this guide will help!), but if you’d rather spend your time doing what you love? That’s exactly why I offer my Standout SEO Intensive.
No more guessing, no more complicated settings — just a simple, done-for-you process that helps your Squarespace site get found quietly in the background.
✨ Ready to Make Your Website Work for You?
Your dream clients are out there — right now — searching for exactly what you do. Let’s make sure your cozy digital home is ready to greet them at the door.
Next Steps
1, Bookmark this guide for when SEO feels confusing again — you’ve got this!
2. Pick one thing to update this week — clarity beats perfection.
3. Ready to skip the stress? 👉 [Check out my SEO Intensive here.]
4. Or [contact me here] — I’d love to hear what you’re dreaming up.
Reminder
You don’t have to do SEO perfectly.
You just have to start and stay intentional.
And if you ever want a behind-the-scenes SEO bestie? I’m here for you.
Your business deserves to get found — without you having to shout for attention 24/7.
