How to Improve Your Squarespace SEO: 7 Steps to Rank Higher on Google
Hey there, SEO dreamer, let’s make this simple.
So you’ve got your Squarespace site up and running.
You love how it looks. (And you should — you worked hard on it.)
But maybe… your inbox is still quiet. You’re posting, hoping, tweaking — but still asking yourself, “Why isn’t anyone finding me?”
Deep breath. You don’t need to become an SEO tech wizard overnight.
You just need to take a few strategic steps to help Google understand who you are and why you’re exactly what your dream clients are searching for.
This guide will show you exactly what to do — step-by-step, no stress required.
Why your Squarespace site might not be ranking (yet)
Here’s some truth:
Squarespace is beautiful, but it’s not magic.
Even with a gorgeous template, if you haven’t given Google a clear roadmap, your site’s basically waving from page 10 of search results.
The good news?
Small tweaks = big difference.
And once your SEO is set up, it quietly works for you while you sip your coffee, take your dog for a walk, or focus on doing what you actually love.
7 Steps to Rank Higher on Google — Without the Headache
#1: Start with Smart Keyword Research
Before you touch your site, you need to know what your dream clients are actually Googling.
No more guessing.
Think: “What would they type in to find me?”
Use simple tools like Ubersuggest, Google’s “People also ask,” or Keywords Everywhere.
Look for phrases with enough search volume but not so competitive you’re fighting giants.
Example:
Instead of “life coach,” think “online business coach for introverts” or “Calgary Squarespace designer for service providers.”
👉 Pro Tip: Create a tiny keyword list. One primary keyword per page. No more keyword soup.
#2 Polish Your Page Titles + Meta Descriptions
Squarespace makes this pretty easy, but many people skip it!
Every page needs a unique, clear title tag (under 60 characters).
Add your main keyword naturally.
Write a short meta description that makes people want to click. (Think: What’s the benefit of landing on your page?)
Example:
🚫 “Home”
✔️ “Custom Squarespace Web Design for Calgary Service Providers | Endeavor Design Studio”
#3 Clean Up Your URLs
A clear URL = easy for search engines and humans.
Keep it short, descriptive, and include your keyword if it makes sense.
Lowercase, dashes instead of underscores.
Example:
🚫 /page-2-asdf123
✔️ /squarespace-web-design-calgary
#4 Optimize Your On-Page Content
Your words matter — a lot.
Naturally weave in your main keyword in the page headline, first paragraph, and a few times throughout.
Use variations too — Google loves context.
Break up text with subheadings (H2s) that include keywords if it feels natural.
👉 Pro Tip: Write for humans first, search engines second. Your dream clients want clear, genuine copy, not robotic keyword stuffing.
#5 Improve Internal Linking
This is SEO gold and sooo simple!
Link your pages together in a way that makes sense.
Example: Home → Services → About → Blog → Contact.
Use relevant anchor text (not just “click here”).
Good internal links help Google understand your site structure and spread your SEO “power” around your pages.
#6 Tidy Up Your Images
Rename image files before you upload them.
Example: squarespace-seo-guide.jpg instead of IMG_1234.jpg.Add descriptive alt text that says what’s in the image and uses your keyword if it fits naturally.
Keep image sizes optimized for faster loading — Google loves fast sites.
#7 Bonus: Keep Content Fresh & Consistent
You don’t need to post a blog every week — but you do need to keep your site alive.
Update older posts (like this one you’re merging!) with fresh info and better keywords.
Add new case studies or testimonials to your pages.
Check your keywords every few months, you might spot new opportunities!
Consistency helps Google trust that your site’s alive and worth showing to your dream people.
✨ Cozy SEO Secret ✨
You do not need to be perfect.
You just need to be intentional.
One clear step at a time is better than no steps at all.
When It’s Time to Get Help
If you’d rather not spend hours keyword researching, rewriting your pages, and tweaking backend settings — that’s exactly why I created my Standout SEO Intensive.
I’ll do the behind-the-scenes work so your Squarespace site actually gets found, without you needing to become an overnight SEO expert.
✨ No stress, no confusion, no guesswork. Just a simple, search-friendly site that quietly does its job.
✅ Quick Recap: 7 Ways to Improve Your Squarespace SEO
Smart keyword research
Clear page titles + meta descriptions
Clean, keyword-friendly URLs
Strong on-page copy
Internal linking that makes sense
Image optimization
Keep content fresh & updated
Pin it, bookmark it, print it out — whatever works for you.
You’ve got this — or I’ve got you. 😉
✨ Your dream clients are already searching — let’s make sure they find you.
👉 Learn more about my Standout SEO Intensive
👉 Or contact me to chat about what your site needs
